The Ultimate Cheatsheet for Selling on Social Media

Are you ready to sell on social media? This ultimate cheatsheet for selling on social media cuts through the clutter by giving you actionable tips and strategies for using social media to make sales.

Ultimate_Cheatsheet

This post will show you my ultimate social selling cheatsheet on how to find and attract leads, build relationships, move your social media followers into your marketing funnel, and finally, how to make the sale!

But first, it’s important to answer the question…

UPDATED: May 29, 2020

What Is Social Selling?

At least on the surface, the answer is obvious: It’s selling on social media.

However, there’s a misconception that you can simply pop up a post or ad on social media, and the sales will come flooding in.

While this can happen, it’s the exception to the rule!

Social media is primarily about networking and connecting with others. It’s about providing value to your audience, and increasing the “know, like, trust” factor.Click To Tweet

And as mentioned above, it’s about getting people into your marketing funnel so you can build up to a sale.

So in this post, I’m going to show you exactly how to do this. And don’t worry…I’ll also share some tips for getting quick sales too!

The Ultimate Cheatsheet for Selling on Social Media

If you’ve been wondering how to sell using social media, keep reading. The following are 13 ways to start selling on social media, today!

1. Optimize Your Social Media Profiles for Sales.

Optimize Profile Social Selling Cheatsheet

Before you can even start thinking about sales, you need to make sure people can first find you on social media!

First, make sure your social media profiles are completely filled out. There is some evidence that these profiles rank better in Search than those that aren’t complete.

Next, make sure you’re using relevant keywords and hashtags in your headline and description. For instance, I use #Speaker, #SocialMedia and #Author in my Twitter profile. I also mention live video, as that’s something I’m passionate about, and that my prospects are often searching for.

Wondering which hashtags to include in your profile? Check out my post, How to Find Great Hashtags to Market Your Business.

Finally, make sure you’re adding a website link to your profile, as this is THE way people are going to find out more about you. You can link to the homepage of your website, but if you’re aiming for sales, I have a much better suggestion for you. More on this later in the post 😉

2. Find Leads Using Social Media Monitoring Tools.

Ultimate social selling cheatsheet

Agorapulse is a great tool for staying on top of mentions and keywords!

Many of the conversations taking place about your products, business or industry aren’t going to happen directly within your earshot. This is why social media listening is so important as next on our ultimate social selling cheatsheet.

Monitor mentions of your name, your business name, your products and any other keywords related to your business. Search for relevant hashtags to find conversations already happening in your industry. Jump into those conversations and provide answers, guidance or helpful information where needed. Being useful is one way to start to build relationships with your target market.

3. Share Testimonials with Your Audience.

Testimonials - Social Selling Cheatsheet

According to Nielsen, 70% of people trust online consumer opinions. Reduce the risk your prospects feel by sharing positive reviews and testimonials on social media.

According to Nielsen, 70% of people trust online consumer opinions. Reduce the risk your prospects feel by sharing positive reviews and testimonials on social media.Click To Tweet

Create eye-catching quote tiles or simply share written testimonials via a post or story. Or even better, create and share a short video testimonial!

Wondering how to get these testimonials? Check out my post, How to Get Powerful Testimonials from Your Customers.

4. Show Up Regularly and Share Valuable Content.

Best-Business-Investment-Ever-Made

Show up regularly with live videos, posts and other content your audience wants and needs.

I hope by now, this one goes without saying…but I’ll say it again anyway!

You cannot simply show up randomly on social media and expect to sell your stuff.  You need to become a trusted source of information and support before people will trust you enough to buy from you.

You cannot simply show up randomly on social media and expect to sell your stuff. You need to become a trusted source of information and support before people will trust you enough to buy from you.Click To Tweet

Whichever social media platform(s) you decide to use, have a regular posting schedule, and share stuff your audience wants and needs. Answer their most pressing questions, and address their most critical needs.

THIS ultimate social selling tip is the way to build relationships that will ultimately result in sales!

5. Use LinkedIn to Leverage Shared Connections.

Ultimate_Cheatsheet

LinkedIn is a great tool for researching new or potential clients or customers. Rather than having to make cold calls to potential clients, you can leverage shared connections to get referrals or personal introductions.

You can even do LinkedIn Lives now, where you can really up that “know, like, trust” factor, and promote your products, services or programs.

For more LinkedIn tips, see my post 7 Ways to Use LinkedIn to Create Sales.

Need to need to boost your LinkedIn marketing game right now? Then, start with your profile! Check out my latest workshop on how you can optimize your LinkedIn profile to attract more connections, leads, and customers.

6. Create Pinterest Boards to Attract Targeted Leads.

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Create boards centered around topics of interest to your customers to draw in targeted prospects. Ask yourself what problems your target market is struggling with, and then create boards that help solve these problems.

For instance, I have boards called “Video Content and Tools”, “Money Mindset”, “Email Marketing”, and of course, “Social Media Marketing”. My prospects search for these topics, find my boards and pins, and come to my website – where they can buy my products or services.

For more on this, see my post How to Finally Monetize Pinterest.

7. Find Out What Your Prospects Want to Buy.

Ultimate_Cheatsheet

Clothing retailer Poppy Barley uses polls like this to find out what their customers want.

Social media is one of the best ways to know which products or services your prospects actually want to buy. Stop guessing, and start asking!

Social media is one of the best ways to know which products or services your prospects actually want to buy. Stop guessing, and start asking!Click To Tweet

Encourage your followers to ask questions, share new product ideas or give feedback on existing products or services. You can create a simple survey using a tool like SurveyMonkey, or use the built-in Twitter, Facebook or Instagram poll feature to get instant feedback.

Then use this information to offer products or services they’ll actually buy! For guidance on this, see my post, 9 Ways to Find Out What Your Prospects Want to Buy.

8. Offer Free Lead Magnets to Get People Into Your Funnel.

Ultimate_Cheatsheet

My 27 Fun & Creative Social Media Post Ideas guide is just one of the lead magnets I use in my business.

This is one of the most important strategies on this ultimate social selling cheatsheet.

As you build your social media community, you also want to focus on growing your email list. Offer an amazing free product (eBook, webinar, a resource guide, etc.) in exchange for an email address.

Since email is where the sales happen (and where 60% of consumers prefer to receive promotional information), it simply makes sense to build your list! #truth

Check out my latest workshop if you'd like to additional traning on how to build your email list with social media and turn followers into subscribers so that you can increase your sales.

Once you move people onto your email list, send regular emails with valuable content, deals, and promotions. This will help you become a trusted source of information so that when it does come time to buy, YOU are the first one they think of!

Once you move people onto your email list, send regular emails with valuable content, deals, and promotions. This will help you become a trusted source of information so that when it does come time to buy, YOU are the first one they think of!Click To Tweet

Wondering whether your lead magnet is up to snuff? Check Your Lead Magnet for GREATNESS in 60 Seconds!

9. Let your followers buy directly from your Instagram posts.

Did you know you can set up a virtual storefront right on Instagram? With Instagram Shopping, your followers can actually click on products in your posts or stories and be taken directly to your website to buy.

Ultimate_Cheatsheet

There are a few caveats to this:

  1. You need to convert to a business account
  2. You need to sell physical products (no services!)
  3. Users in certain countries aren’t yet eligible.

For all the deets on shoppable posts, check out my post, How to Sell on Instagram without Spending a Dime.

10. Get Sales From Your Instagram Profile.

We all know Instagram can be a little stingy when it comes to letting us link to stuff.

BUT, with Tailwind’s Smart.bio, you can actually turn your Instagram profile link into a branded landing page where people can see your content and buy your products.

For instance, here’s what my Smart.bio link looks like:

Ultimate_Cheatsheet

And when you click on it, you’ll see this:

Ultimate_Cheatsheet

Pretty cool, right?

And the best part is Smart.bio is FREE!

11. Add a Shop to Your Facebook Page.

Want to sell stuff directly from your Facebook page?

It’s easy to set up a Facebook shop that lets you do just that.

Here’s how: Go to your Facebook page, and click on the “Shop” tab. If you don’t see it, you may need to add a shopping template (you can do this through the Settings link).

You’ll then get a pop-up box that looks like this:

Ultimate_Cheatsheet

The catch – as with Instagram shopping posts – is you have to have a physical product to create your shop.

But what if you don’t have physical products? Or what if you want to sell products or services on your website, rather than on a Facebook shop? Then you can….

12. Link Your Facebook Page to An Offer.

This is what we do with my Facebook page. You’ll notice I have a “Shop Now” button on my page. This button doesn’t link to a Facebook shop, but rather to an offer I’ve set up for my fans.

Ultimate_Cheatsheet

To do this, simply click on the button – it doesn’t matter what it says right now…because you’re going to edit it.

When asked which button you want people to see, choose “Shop with you”, and then “Shop Now”.

Finally, select “Website link” when asked where you want to send people. Drop-in a link to the offer or page you want to link to your button, and you’re good to go!

13. Let People Buy Directly From Your Pinterest Pins.

Ultimate_Cheatsheet

Last on my ultimate social selling cheatsheet is previously called “Buyable Pins”, Shop the Look pins let people buy directly from your Pinterest posts.

They simply click on the product they’re interested in (each buyable product has a little white dot on it), and are taken directly to your website to make a purchase.

So, what’s the catch? Shop the Look pins are only available in certain countries, and if you have lots of products, you’ll need to work with a Pinterest partner to get things set up. The good news though, is if you don’t have too many products, you can manually tag pins from your website yourself!

Final Thoughts

I trust this social media marketing cheatsheet has shown you that social selling doesn’t have to be spammy or complicated. Using social media to sell is all about showing up, being authentic, and giving your audience what they want…which can include your products, services or other offerings!

What’s your best tip for selling on social media? Share below!

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Antonio
Antonio
6 years ago

I always appreciate the info, the LinkedIn tips are great! THX!

josphat taulo
josphat taulo
6 years ago

Thanks Kim for your concern by sharing. I have learn t something.

Bander
Bander
6 years ago

Got your point… Well written article… Will follow you on Social on networks also…Thanks for sharing

Tom Suzzy
Tom Suzzy
6 years ago

Very informative and useful… Thanks for sharing… Following you now

Kunal kohale
Kunal kohale
Reply to  Tom Suzzy
1 year ago

Hie…Tom Suzzy says
I m ohk with it

Ryan Elmore
Ryan Elmore
5 years ago

Really enjoyed your information & Am looking forward to getting your next releases also!

Linda Ursin
Linda Ursin
5 years ago

I do all of those and more, so I hope the art will sell better soon

Baker ST
1 year ago

I was reading this and i realy found what i was looking for your article is really informative and i’ll be grɑteful if ʏou keep writing in the future.

Ravi dhule
Ravi dhule
1 year ago

Hiii
It is very good article.
Thanks for sharing this article.
You have good knowledge about how to sell on social media.

Daily Youth
Daily Youth
1 year ago

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Themes
Themes
1 year ago

Best articel Ive ever read today. Awesome informations about social selling

Paban
Paban
1 year ago

Extremely useful and useful.Thanks for sharing.

Mery
Mery
1 year ago

Thanks sir share this information.He has really sweet responses to basically all of these:

App Development India
App Development India
1 year ago

Great post, I had read all the points you discovered regarding how to sell the services on social media even I have applied these too in terms of getting leads and it did great wonders. Looking forward to reading more tips.

Sudhir Gaonkar
Sudhir Gaonkar
1 year ago

Nice blog post on how can we optimise our social media pages for business because a business page should be different from personal it should look professional and it should explain our services. By creating this type of social media pages we can target proper audience.

Ebube Vic
Ebube Vic
1 year ago

I’m so in love with the way you present your article, its brilliant. Thanks for sharing…

sportseuips
sportseuips
1 year ago

your article is really informative

Imran Ansari
Imran Ansari
1 year ago

Hii Kim,
I always appreciate the info, the LinkedIn tips are great! Thank You So Much

Fozan khan
Fozan khan
1 year ago

thank you for your great post

Franklin
Franklin
1 year ago

I have never thought of Pinterest as a potential place for online selling, but I am going to definitely try. Thanks for the information.

Enayet Alam
Enayet Alam
1 year ago

Thank You For Sharing Great Post Really Thank You

Sudip Samaddar
Sudip Samaddar
1 year ago

Hi Kim,

I liked ” How to Find Great Hashtags to Market Your Business.” I never assumed such a guide was possible so never search also in google. This is really awesome.

I also pray lord and that you and your readers stay healthy and safe after this pandemic.

Chaitanya Bansode
Chaitanya Bansode
1 year ago

Thanks for sharing this useful information. Keep it up!!

navakarnatakatimes
navakarnatakatimes
1 year ago

Very informative and useful

Tani
Tani
1 year ago

Social Media is all about being genuine and providing true and good set of information and services. Appreciate for sharing the information.

Amit Mishra
Amit Mishra
1 year ago

Thanks for the information. It is great article.

temtour
temtour
1 year ago

Hi Kim,
thank a lot for sharing for this info. I personally like The ultimate cheat seat selling on social media. I love to share on social media. Keep it up!!!

Best article
Best article
1 year ago

This article is very helpful. I realky enjoyed reading this article.

cricketyes
cricketyes
1 year ago

I do all of those and more give more tips

jack
jack
1 year ago

thanks for a good information share with us… Very informative and useful… Thanks for sharing… Following you now

Arman Malik
Arman Malik
1 year ago

Nice article very helpful

pushpa chhetri
pushpa chhetri
1 year ago

HI!
Great and useful Info.. thanks for sharing.

BT Mail
BT Mail
1 year ago

Hi , Just wanted to say thanks for this fantastic article.

iSupport Centre
iSupport Centre
1 year ago

Nice article very helpful, Appreciated Thanks

cuisine maroc
cuisine maroc
1 year ago

Thanks for this information , that’s helpful

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new star
1 year ago

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This really helps full me

new star
new star
1 year ago

Thanks for sharing this.
This really helps full me

Malik Ati
Malik Ati
1 year ago

Thanks for sharing, it,s realy helpful and useful

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Getsarkariresult
1 year ago

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BASHIR AHMED SIDDIK
BASHIR AHMED SIDDIK
1 year ago

Really enjoyed your information & Am looking forward to getting your next releases also!

Teach Bhawani Singh
Teach Bhawani Singh
1 year ago

Thanks sir share this information. He has really sweet responses to basically all of these: Once again thanks..

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Amandeep
1 year ago

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1 year ago

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Usman Aslam
1 year ago

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irtiza ali
1 year ago

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Thomas Carney
1 year ago

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1 year ago

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Gnaneshwar Gaddam
1 year ago

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1 year ago

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vedprakash maurya
1 year ago

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