The Ultimate Cheatsheet for Selling on Social Media

Are you ready to sell on social media? This ultimate cheatsheet for selling on social media cuts through the clutter by giving you actionable tips and strategies for using social media to make sales.

Ultimate_Cheatsheet

This post will show you my ultimate social selling cheatsheet on how to find and attract leads, build relationships, move your social media followers into your marketing funnel, and finally, how to make the sale!

But first, it’s important to answer the question…

UPDATED: May 29, 2020

What Is Social Selling?

At least on the surface, the answer is obvious: It’s selling on social media.

However, there’s a misconception that you can simply pop up a post or ad on social media, and the sales will come flooding in.

While this can happen, it’s the exception to the rule!

Social media is primarily about networking and connecting with others. It’s about providing value to your audience, and increasing the “know, like, trust” factor.Click To Tweet

And as mentioned above, it’s about getting people into your marketing funnel so you can build up to a sale.

So in this post, I’m going to show you exactly how to do this. And don’t worry…I’ll also share some tips for getting quick sales too!

The Ultimate Cheatsheet for Selling on Social Media

If you’ve been wondering how to sell using social media, keep reading. The following are 13 ways to start selling on social media, today!

1. Optimize Your Social Media Profiles for Sales.

Optimize Profile Social Selling Cheatsheet

Before you can even start thinking about sales, you need to make sure people can first find you on social media!

First, make sure your social media profiles are completely filled out. There is some evidence that these profiles rank better in Search than those that aren’t complete.

Next, make sure you’re using relevant keywords and hashtags in your headline and description. For instance, I use #Speaker, #SocialMedia and #Author in my Twitter profile. I also mention live video, as that’s something I’m passionate about, and that my prospects are often searching for.

Wondering which hashtags to include in your profile? Check out my post, How to Find Great Hashtags to Market Your Business.

Finally, make sure you’re adding a website link to your profile, as this is THE way people are going to find out more about you. You can link to the homepage of your website, but if you’re aiming for sales, I have a much better suggestion for you. More on this later in the post 😉

2. Find Leads Using Social Media Monitoring Tools.

Ultimate social selling cheatsheet

Agorapulse is a great tool for staying on top of mentions and keywords!

Many of the conversations taking place about your products, business or industry aren’t going to happen directly within your earshot. This is why social media listening is so important as next on our ultimate social selling cheatsheet.

Monitor mentions of your name, your business name, your products and any other keywords related to your business. Search for relevant hashtags to find conversations already happening in your industry. Jump into those conversations and provide answers, guidance or helpful information where needed. Being useful is one way to start to build relationships with your target market.

3. Share Testimonials with Your Audience.

Testimonials - Social Selling Cheatsheet

According to Nielsen, 70% of people trust online consumer opinions. Reduce the risk your prospects feel by sharing positive reviews and testimonials on social media.

According to Nielsen, 70% of people trust online consumer opinions. Reduce the risk your prospects feel by sharing positive reviews and testimonials on social media.Click To Tweet

Create eye-catching quote tiles or simply share written testimonials via a post or story. Or even better, create and share a short video testimonial!

Wondering how to get these testimonials? Check out my post, How to Get Powerful Testimonials from Your Customers.

4. Show Up Regularly and Share Valuable Content.

Best-Business-Investment-Ever-Made

Show up regularly with live videos, posts and other content your audience wants and needs.

I hope by now, this one goes without saying…but I’ll say it again anyway!

You cannot simply show up randomly on social media and expect to sell your stuff.  You need to become a trusted source of information and support before people will trust you enough to buy from you.

You cannot simply show up randomly on social media and expect to sell your stuff. You need to become a trusted source of information and support before people will trust you enough to buy from you.Click To Tweet

Whichever social media platform(s) you decide to use, have a regular posting schedule, and share stuff your audience wants and needs. Answer their most pressing questions, and address their most critical needs.

THIS ultimate social selling tip is the way to build relationships that will ultimately result in sales!

5. Use LinkedIn to Leverage Shared Connections.

Ultimate_Cheatsheet

LinkedIn is a great tool for researching new or potential clients or customers. Rather than having to make cold calls to potential clients, you can leverage shared connections to get referrals or personal introductions.

You can even do LinkedIn Lives now, where you can really up that “know, like, trust” factor, and promote your products, services or programs.

For more LinkedIn tips, see my post 7 Ways to Use LinkedIn to Create Sales.

Need to need to boost your LinkedIn marketing game right now? Then, start with your profile! Check out my latest workshop on how you can optimize your LinkedIn profile to attract more connections, leads, and customers.

6. Create Pinterest Boards to Attract Targeted Leads.

Ultimate_Cheatsheet

Create boards centered around topics of interest to your customers to draw in targeted prospects. Ask yourself what problems your target market is struggling with, and then create boards that help solve these problems.

For instance, I have boards called “Video Content and Tools”, “Money Mindset”, “Email Marketing”, and of course, “Social Media Marketing”. My prospects search for these topics, find my boards and pins, and come to my website – where they can buy my products or services.

For more on this, see my post How to Finally Monetize Pinterest.

7. Find Out What Your Prospects Want to Buy.

Ultimate_Cheatsheet

Clothing retailer Poppy Barley uses polls like this to find out what their customers want.

Social media is one of the best ways to know which products or services your prospects actually want to buy. Stop guessing, and start asking!

Social media is one of the best ways to know which products or services your prospects actually want to buy. Stop guessing, and start asking!Click To Tweet

Encourage your followers to ask questions, share new product ideas or give feedback on existing products or services. You can create a simple survey using a tool like SurveyMonkey, or use the built-in Twitter, Facebook or Instagram poll feature to get instant feedback.

Then use this information to offer products or services they’ll actually buy! For guidance on this, see my post, 9 Ways to Find Out What Your Prospects Want to Buy.

8. Offer Free Lead Magnets to Get People Into Your Funnel.

Ultimate_Cheatsheet

My 27 Fun & Creative Social Media Post Ideas guide is just one of the lead magnets I use in my business.

This is one of the most important strategies on this ultimate social selling cheatsheet.

As you build your social media community, you also want to focus on growing your email list. Offer an amazing free product (eBook, webinar, a resource guide, etc.) in exchange for an email address.

Since email is where the sales happen (and where 60% of consumers prefer to receive promotional information), it simply makes sense to build your list! #truth

Check out my latest workshop if you'd like to additional traning on how to build your email list with social media and turn followers into subscribers so that you can increase your sales.

Once you move people onto your email list, send regular emails with valuable content, deals, and promotions. This will help you become a trusted source of information so that when it does come time to buy, YOU are the first one they think of!

Once you move people onto your email list, send regular emails with valuable content, deals, and promotions. This will help you become a trusted source of information so that when it does come time to buy, YOU are the first one they think of!Click To Tweet

Wondering whether your lead magnet is up to snuff? Check Your Lead Magnet for GREATNESS in 60 Seconds!

9. Let your followers buy directly from your Instagram posts.

Did you know you can set up a virtual storefront right on Instagram? With Instagram Shopping, your followers can actually click on products in your posts or stories and be taken directly to your website to buy.

Ultimate_Cheatsheet

There are a few caveats to this:

  1. You need to convert to a business account
  2. You need to sell physical products (no services!)
  3. Users in certain countries aren’t yet eligible.

For all the deets on shoppable posts, check out my post, How to Sell on Instagram without Spending a Dime.

10. Get Sales From Your Instagram Profile.

We all know Instagram can be a little stingy when it comes to letting us link to stuff.

BUT, with Tailwind’s Smart.bio, you can actually turn your Instagram profile link into a branded landing page where people can see your content and buy your products.

For instance, here’s what my Smart.bio link looks like:

Ultimate_Cheatsheet

And when you click on it, you’ll see this:

Ultimate_Cheatsheet

Pretty cool, right?

And the best part is Smart.bio is FREE!

11. Add a Shop to Your Facebook Page.

Want to sell stuff directly from your Facebook page?

It’s easy to set up a Facebook shop that lets you do just that.

Here’s how: Go to your Facebook page, and click on the “Shop” tab. If you don’t see it, you may need to add a shopping template (you can do this through the Settings link).

You’ll then get a pop-up box that looks like this:

Ultimate_Cheatsheet

The catch – as with Instagram shopping posts – is you have to have a physical product to create your shop.

But what if you don’t have physical products? Or what if you want to sell products or services on your website, rather than on a Facebook shop? Then you can….

12. Link Your Facebook Page to An Offer.

This is what we do with my Facebook page. You’ll notice I have a “Shop Now” button on my page. This button doesn’t link to a Facebook shop, but rather to an offer I’ve set up for my fans.

Ultimate_Cheatsheet

To do this, simply click on the button – it doesn’t matter what it says right now…because you’re going to edit it.

When asked which button you want people to see, choose “Shop with you”, and then “Shop Now”.

Finally, select “Website link” when asked where you want to send people. Drop-in a link to the offer or page you want to link to your button, and you’re good to go!

13. Let People Buy Directly From Your Pinterest Pins.

Ultimate_Cheatsheet

Last on my ultimate social selling cheatsheet is previously called “Buyable Pins”, Shop the Look pins let people buy directly from your Pinterest posts.

They simply click on the product they’re interested in (each buyable product has a little white dot on it), and are taken directly to your website to make a purchase.

So, what’s the catch? Shop the Look pins are only available in certain countries, and if you have lots of products, you’ll need to work with a Pinterest partner to get things set up. The good news though, is if you don’t have too many products, you can manually tag pins from your website yourself!

Final Thoughts

I trust this social media marketing cheatsheet has shown you that social selling doesn’t have to be spammy or complicated. Using social media to sell is all about showing up, being authentic, and giving your audience what they want…which can include your products, services or other offerings!

What’s your best tip for selling on social media? Share below!

Comment Via Facebook

164 thoughts on “The Ultimate Cheatsheet for Selling on Social Media”

  1. I was reading this and i realy found what i was looking for your article is really informative and i’ll be grɑteful if ʏou keep writing in the future.

  2. Hiii
    It is very good article.
    Thanks for sharing this article.
    You have good knowledge about how to sell on social media.

  3. Nice post you shared with us.

    “dailyouth” stands for to give you latest information whatever about daily news, trending fashion and many more. Through this website we would like to inform you also about how to live healthy life as well as harmful effect of our daily unhealthy food and good life style.

  4. App Development India

    Great post, I had read all the points you discovered regarding how to sell the services on social media even I have applied these too in terms of getting leads and it did great wonders. Looking forward to reading more tips.

  5. Sudhir Gaonkar

    Nice blog post on how can we optimise our social media pages for business because a business page should be different from personal it should look professional and it should explain our services. By creating this type of social media pages we can target proper audience.

  6. I have never thought of Pinterest as a potential place for online selling, but I am going to definitely try. Thanks for the information.

  7. Sudip Samaddar

    Hi Kim,

    I liked ” How to Find Great Hashtags to Market Your Business.” I never assumed such a guide was possible so never search also in google. This is really awesome.

    I also pray lord and that you and your readers stay healthy and safe after this pandemic.

  8. Social Media is all about being genuine and providing true and good set of information and services. Appreciate for sharing the information.

  9. Hi Kim,
    thank a lot for sharing for this info. I personally like The ultimate cheat seat selling on social media. I love to share on social media. Keep it up!!!

  10. thanks for a good information share with us… Very informative and useful… Thanks for sharing… Following you now

  11. Getsarkariresult

    Wow Nice Article Thanks Published This Content.And It’s Very Helpful For Anyone.
    And Always Published you Good Content.And any Gov.Job Information And Sarkari Result Visit Here.

  12. BASHIR AHMED SIDDIK

    Really enjoyed your information & Am looking forward to getting your next releases also!

  13. Teach Bhawani Singh

    Thanks sir share this information. He has really sweet responses to basically all of these: Once again thanks..

  14. Hey, this article was very nice and you had applied too much efforts to make this article and this was too much interesting.

  15. As it pertains to economic and business media you are able to subscribe to an RSS feed. That gets you mail signals on the newest breaking news in the commercial and fund sector

  16. Thomas Carney

    Incredible posting this is from you. Thanks for sharing this useful information. I was looking for this type of blog so thank you for sharing this information with us.

  17. I really like your article. It’s evident that you have a lot knowledge on this topic. Your points are well made and relatable. Thanks for writing engaging and interesting material.

  18. It’s really very helpful article. Your cheatsheet is very unique from others and I think it will help me lot with smm.

  19. BASHIR AHMED SIDDIK

    What a well detailed article. I have recently begun to brand my products on Instagram, facebook, quora and Pinterest. So far loving the journey. Your tips are certainly valuable to add to my to-do lists.

  20. very good article This ultimate cheat sheet for selling on social media cuts through the clutter by giving you

  21. Sudhir Gaonkar

    Nice blog post about how we can sell our products on social media. Social media has launched a platform where you can list your product into Facebook.

  22. Lillian Natalie

    Oh, you helped me a lot I was just searching for the same kind of article because I’m new on selling on social media. your guides helped me a lot. Really appreciate your article… thanks

  23. Thank Kim. You have a great post. I always consider buying on social media. But now I clearly than ever. Thank you so much

  24. MD SOBUJ HOSSAIN

    very helpfull blog post about how we can sell our products on social media. need more post like this

  25. Susanna Gebauer

    This list of tips is awesome and you are absolutely right that there are tons of options to make sales with the help of social media.
    But one cannot emphasize enough that it will be hard to make a sale on social media when you are new, don’t have a community and engaged audience. There are still far too many people that believe that selling is about shouting the loudest. That is to going to work.
    You can try all of the above and never make a sale when your overall social media strategy does not build community and trust!
    Thanks for the post!
    Susanna

  26. The most important for sure, is regular content production. The spread of that content to your other social media platforms, and the ability to turn that attention then into leads. I have seen WAY to many influencers, “thought leaders”, etc… Post much to rarely, and give little attention to actually generating leads and customers with their exposure. You, however… do it the right way!!

    Keep up the great work

  27. Alade Binary Jr

    Thanks for this wonderful information, I have learnt a lot today from your blog. Keep the good work up!

  28. Oh, wow. Thank you so much for these insights. I can’t wait to give them a go. So far I’ve been too scared to try and make anything work.

  29. Very good information. It is very important to have at least a basic understanding social media, to perform well in web

  30. Hi Kim,

    Thanks for sharing this great post. I started selling mobile software on social media but didn’t get a good response. Here, I know about tools Agorapulse and Smart.bio and hope they will definitely help me to generate leads. Placing the “Shop Now” button also a great idea. Thanks again.

  31. Informative and useful articles thanks for sharing this ima gonna share this on my Facebook page, Keep sharing
    Thank you

  32. I had started affiliate marketing website for a longtime. But i was getting only a limited sales. This blog helped me a lot .I am able to study my faults. Thank you

  33. Exceptional post however , I was wanting to know if you could write a litte more on this topic?
    I’d be very grateful if you could elaborate a little bit more.
    Thank you!

  34. Really informative post. I read some post of the site and find those very much helpful like this post. !!

  35. I appreciate you very very much for bestowing so amazing information. I’m a newbie and this is precisely what i’ve been studying for my ultimate career. best wishes to you.

    it is very interesting and well written. Thank you and good luck for the upcoming posts.I definitely love your suggestion and will give it a start.

  36. The nice blog post about how we can sell our products on social media, Hello, thanks for sharing this.
    This really helps full me

  37. Nice blog post about how we can sell our products on social media. Social media has launched a platform where you can list your product into Facebook. And I share this post my social midea now

  38. Thankyou Kim for sharing, one of the best blog about social media tips. It really helps to grow social media profiles
    and boost audience.

  39. Guzzbury Studio

    Hey Kim, Thanks a lot for this Blog. This is very informative and helpful I learned lots of new tricks from here.

  40. Pleasant blog entry about how we can sell our items via web-based networking media. Web-based social networking has propelled a stage where you can list your item into Facebook. Thanks for sharing

  41. Hello
    Great Post! Your article was very well written , It’s really awesome. Thank you for sharing with us.

  42. Aditya Malhotra

    Hi,
    Nicely explained, if we follow above steps it will definitely help with our sales.
    I have tried some and it really works.
    Thank You for sharing this amazing stuff.

  43. Nice blog post about how we can sell our products on social media. Social media has launched a platform where you can list your product into Facebook.

  44. HI!
    Nice blog post about how we can sell our products on social media. Social media has launched a platform where you can list your product into Facebook.

  45. hi!
    Exceptional post however , I was wanting to know if you could write a litte more on this topic?
    I’d be very grateful if you could elaborate a little bit more.
    Thank you!

  46. hi!
    I really like your article. It’s evident that you have a lot knowledge on this topic. Your points are well made and relatable. Thanks for writing engaging and interesting material.

  47. superb post mrs kim,
    exceptional post however , I was wanting to know if you could write a litte more on this topic?
    I’d be very grateful if you could elaborate a little bit more.
    Thank you!

  48. Manjoor Ahmad

    Hiii
    It is very good article.
    Thanks for sharing this article.
    You have good knowledge about how to sell on social media.

  49. Hello Kim,
    Great work, I love this post, I love the way you explain us. Thanks for your great effort.

  50. Really so helpful and informative post. I like this post. Thanks for the good post to sharing it with us

  51. Pankaj Rathod

    “The Ultimate Cheatsheet for Selling on Social Media” I never thought it going to educate me that much. interesting and knowledgeable. Actually you have better writing skills. #appreciated thanks a lot !

  52. Nice blog post about how we can sell our products on social media. Social media has launched a platform where you can list your product into Facebook.

  53. Objet Personnalise Rabat-Casablanca

    I am actually thankful to the holder of this web page who has shared this great post at here.

  54. The article was really informative. I personally like the topic you write. Thanks to giving me great

    information and really appreciate you.

  55. Really so helpful and informative post. I like this post. Thanks for the good post to sharing it with us

    ………………..Very Good Information………………………

  56. Really, very informative article, social media is nice place for selling an article, you have to recognize real buyer to make target. thanks for this.

  57. thank you for the endeavors that you have made in writing this article. All the content is absolutely well-researched.

  58. There are a lot of blogs over the internet. But I can surely say that your blog is amazing in all.
    It has all the quantities that a perfect blog should have.

  59. This article is really useful and informative. I really love the content you have shared through bridge of this blog.

Leave a Comment

Your email address will not be published.

249 Shares
Share29
Tweet
Pin210
Reddit
Email