Do you have international business partners or clients? Would you like to someday? With internet usage and the expansion of popular social networks increasing internationally, it's a good idea to think about how you can be using social media as a window to the world.
Social networks are expanding to more and more countries each year, internet users are continually increasing by the millions, and being internationally “aware” is becoming essential for business.
That said, here are three ways to utilize social media on a global level:
1. Stay Updated on World News
My grandparents (well, and my parents) could tell you about a time when all you heard about was what your local news station or paper decided to report. Today, we have access to countless online publications and resources, not to mention individuals, from all over the world through social media. There are a variety of ways this can come in handy. You can keep up on current events in countries you do business in, take advantage of what's happening around the world to complement your content strategies, and simply increase your knowledge of global markets.
2. Expand Your International Network
Whether you do business internationally or not, social media provides an effective way to network with professionals from all over the world. Twitter and Facebook can be especially helpful for networking. Connect with international business pages and Twitter accounts, engage with their posts and content, and ultimately build relationships with current or potential business contacts from thousands of miles away.
3. Raise Global Awareness
Perhaps you have a non-profit that's working on a fundraising initiative, or your organization is expanding their target audience to another country or region. No matter the motive, using social media to raise awareness on a global level could be just what you need. Find a business in another country that is willing to cross-promote, tap into international audiences by positioning content just for them, or you might even consider establishing a presence on an international social network such as Bebo or Hi5.
In the end, making a conscious effort to use social media to broaden your global perspective benefits you and your business. Do you have personal examples of how social media has provided a window to the world for your organization? Share in the comments below!
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Hi Peter, Thank you for your comment! It is true, social media is a big part of how we can do business internationally.
Hi Jerry, Thank you for your comment! I agree, we certainly need to keep an open mind and a global perspective, particularly when we do business internationally. I’m glad you enjoyed the post!
I really like the tip about making a profile on international social media platforms. I don’t think many people would even consider this and it’s a great idea if you are focusing on a presence in certain countries.
Thanks Annie! Glad you enjoyed the post!
Interesting ideas! Staying updated on world news is a good tip. Adding to what you’ve mentioned, this technique is also extremely efficient and useful for newsjacking. Newsjacking can become a good source of inspiration, for example, for choosing a next blogpost topic or a theme to write about. Thanks for sharing!
Hi Serge, Thank you for your comment, that is a great point!
Well, both Google and Facebook are awesome platforms for spreading the word about your business. Especially Facebook, which have laser targeting options.
Thanks for sharing such an informative post.Google and Facebook are awesome platforms for spreading word about your business.
Very nice blog. Have a informative and good information. Thank you for this useful information.
Thanks for dropping in, Ariana!
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