Everyone has an opinion on how often you should post to Facebook, including me <grin>! How much is too much? How often should we be posting new content on Facebook? Are we posting enough? Would daily posts be too much? Twice weekly? How do you strike the right balance?
There are some who say the optimum number of times to post on your Facebook fan page is 2-3 times per day.
I have a very different viewpoint around this subject.
The first rule of thumb for all social media is "do what works for you and your audience". There are many who will give tips, tricks and techniques around things that they do not do themselves or have no real knowledge base to offer qualified guidance to others. I always laugh when I see someone who claims to be a social media expert and they have 27 fans on their fan page and 253 Twitter followers. How can they give qualified advice around social media when they haven't been able to implement it in their own business? Make sure that if you are following someone's advice that the person is qualified with PROVEN experience before you pay attention and implement what they suggest you do in your business.
We are always so hungry for proof of performance or that other word string 'return on investment' that we forget that social media is all about engagement! Your social media marketing campaign should involve engaging and building relationships with your audience which brings us back to the initial question; how often should you post to your Facebook fan page in an effort to get that engagement?
The constant debate around a specific number that is the hard and fast answer is simply senseless. There is no magic number. Saying that 2-3 times per day on your Facebook fan page is the absolutely the most that you would want to post is ridiculous. Why? Because every business is different! What works for Victoria Secrets may not work for a local real estate agent. Every business knows their audience or should get to know their audience, so that that they can deliver what that audience is looking for.
How often and even when you post on your Facebook fan page is far less important than WHAT you are posting.
If you are sharing content that is engaging your audience; they are liking and commenting; this means that people are paying attention and consuming what you are posting. Your Facebook fan page is a platform to share quality content that is valuable to your audience. It is also a great way to share who you are and what your business values are all about. This mentality opens the doors to building connections and ultimately relationships that will increase your business.
If you are not connecting and building relationships on your Facebook fan page, it is absolutely WORTHLESS. You cannot connect and build relationships with people if you are not talking and sharing valuable content. It would be like going to a social event and standing in the corner most of the evening. How many people are you going to meet standing in the corner speaking to no one?
The real value to what you post is making sure that your content provides relevant and valuable information that your fans can use. You want to give them a reason to consider you a valuable and knowledgeable resource and keep them coming back to your fan page!
If this information has been helpful to you, please share a comment on my fan page http://www.facebook.com/kimgarstboomsocial.
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