10+ Pinterest Tips and Tricks for Business Users

Pinterest has HUGE potential for your business…IF you know how to use it!

Updated September 7, 2020

According to Statista, nearly half of all social media users use Pinterest to find or shop for products. That makes Pinterest the #1 social media platform people use for product research and purchases. Not bad, right?

According to Statista, nearly half of all social media users use Pinterest to find or shop for products. That makes Pinterest the #1 social media platform people use for product research and purchases.Click To Tweet

OK…maybe I’ve tweaked your interest. But how do you use Pinterest for business? This article shares 10 Pinterest tips and tricks for business users!

But first…

What is Pinterest, and How Does it Work?

pinterest

On the off chance you haven’t jumped on the Pinterest wagon, here’s a brief rundown: Pinterest is a virtual pin board, just like the corkboards we had in our rooms as kids – and that you may still have in your home or office. I have an old one with all my children’s artwork from over the years on it.

Pinterest has taken this same concept and created a social networking site that allows users to create photo collections online – like an online scrapbook. It’s primarily a photo and video-sharing website where the members are allowed to create albums pertaining to a theme or pattern.

Pinterest is a great opportunity for brands because it can be a portal for their products, services, and content. It’s a chance to lead with content and let social interaction take a secondary role.

Pinterest is a great opportunity for brands because it can be a portal for their products, services, and content. It’s a chance to lead with content and let social interaction take a secondary role.Click To Tweet

Brands are able to see what people care about instead of who they care about. The market research alone is invaluable from a branding perspective! Are you there yet? If not, this is how you get started.

If you are on Pinterest, you probably want to know some Pinterest tips and tricks that will help you maximize your presence there.

So let’s jump in!

10+ Pinterest Tips for Businesses to Get More from the Platform

Following are my best tips for how to use Pinterest for small business, how to promote on Pinterest, and how to get more followers. Whether you’re brand new to Pinterest or a long-time user, I know you’ll find some helpful tips below!

1. Build Content-Rich Boards Around Your Niche.

Pinterest Content-Rich Boards

Via Modern Honey

You want to build content-rich boards and curate your content just as you would on any other social network.

Pin your products and your content to themed boards on Pinterest with shortened links that allow you to track your Pinterest traffic.

Make sure you’re presenting your products, services, and content in a visually-appealing way because this is what will draw people’s eye. They aren’t reading the subtext, in other words!

Stand out, be creative and most of all, be unique.

I recommend having at least 8 boards when you’re starting out, as this will give you two complete lines of boards on your homepage (see above).

And do NOT leave your boards empty! Add multiple blog posts and products or services to each board so people know you’re a great source of relevant industry information.

Finally, make sure you’re pinning both your own stuff, and other people’s. This doesn’t mean you should pin your competitors’ stuff! But it does mean you want to be a great resource in your niche…which means not just pinning your own stuff over and over again.

2. Brand Your Business.

Starbucks does a great job of branding their pins.

Did you know you can have either a personal or business account on Pinterest?

As a business owner, one pinterest tip I strongly recommend is making the switch to a business account, if you haven’t already. Businesses get access to much better analytics and the ability to run ads, so it’s definitely worthwhile.

When setting up your business page, it’s important to think about branding. Some ways you should do this include:

  • Use your business name as your Pinterest username
  • Use your brand colors, fonts and other aesthetics for your boards and pins
  • Include your brand URL
  • Use your logo as your profile pic, OR use a high-quality headshot of yourself if you’re the “face” of your business (no pun intended!)
  • When writing your description, briefly talk about who you are, as well as your interests. This section should be short, while still providing a good description of your business and how you solve a pain point for your ideal customer.

Finally, make sure you include your logo as a watermark on every image you pin from your site. If you’re going to all the work of creating amazing, eye-catching pins, you want to make sure other users know who they belong to!

3. Spend Some Time Commenting on Pins.

pinterest tip: commenting on your pins

Screenshot courtesy of Digital Information World

This is a very underused strategy, in my opinion.

Pinterest isn’t just about pinning and re-pinning. It’s also important to engage with other people’s pins, and respond to comments on your own pins.

Not sure where to start with finding and responding to comments? Fortunately, Pinterest has a central location where you can now see all comments on your pins.

Click here to go to your engagement tab on Pinterest.

4. Use Keywords to Show Up in Search Results.

pinterest trick: using keywords

When creating content for Pinterest, my tip is to make sure you’re using the keywords most people would use to find your stuff.

For example, if you want to be found for the keyword “travel”, you would obviously use the word “travel” somewhere in your content.

Some key places to use your chosen keywords include in your:

  • profile/business description
  • board titles
  • board descriptions
  • pin descriptions
  • and in the content of the page you’re linking to (e.g., your blog post, product page, etc.)

While using general, broad keywords are important (for instance, “fashion”, “lifestyle”, or “marketing”), it’s also super-important to really drill down and use longer, more specific, niche keywords (e.g., “spring plus-sized fashion”, “lifestyle tips for 2020”, “Instagram marketing for dentists”).

There are no keyword research tools specifically for Pinterest, however the usual tools will work for Pinterest too. For guidance on this, check out my post, A Step-by-Step Guide to SEO Keyword Research Using FREE Tools.

You can also simply start typing some topics into the Pinterest search bar and see what Pinterest suggests (see screenshot above). This can be a great way to find out what other people are looking for on the platform!

5. Use Pinterest’s Browser Extensions for Easier Pinning.

Pinterest’s Browser Extensions

Pinterest offers browser extensions for Chrome, Firefox, and Microsoft Edge. Downloading the extension gives you a pin-it button right in your browser’s toolbar, which makes is SUPER easy to quickly pin things you see while surfing the Internet.

Once you’ve installed the extension, you’ll be able to simply right-click, choose “Pin this Image” from the dropdown and be able to choose the board that you want to pin it to.

If you see a great pair of shoes, you’ll be able to pin that image to a board on your Pinterest account; and not only will it pin the graphic but it will automatically link back to the originating source!

6. Pin Videos.

Pinterest doesn’t just allow you to pin images…you can also pin videos!

Use your video pins to tell stories about your brand, do short tutorials, or motivate or inspire your followers.

Video pins can be uploaded as .mp4, .mov or .m4v, can be anywhere from 4-15 seconds long, and ideally should have a 2:3 ratio aspect.

Some video pin best practices recommended by Pinterest include:

  • Start with a strong “hook”
  • For promoted videos, aim for 6-15 seconds
  • Use captions or text overlays for users who don’t watch with sound
  • Using a cover image that clearly shows what your video is about
  • Use keywords in your pin copy to get found in Search

7. Optimize Your Graphics.

First, let’s get really basic: Make sure you’re using graphics in your blog posts that are clearly related to your content. In other words, don’t use a graphic of a camel if you’re talking about how to grill a great steak!

Next, make sure you’re using the optimal sizing for your pins. As mentioned above, Pinterest recommends using a 2:3 aspect ratio for your pins.

This translates into the following dimensions:

Next, make sure you add a text overlay to your graphic so it’s clear what your pin is about – both to other users and to Pinterest. Pinterest can actually read the text on your pin, but only if the text is very clear. For this reason, avoid really fancy, curly, scripty fonts.

Finally, try using multiple images on your pin graphic. According to Pinterest, doing this can result in 30% higher clicks and 20% higher checkouts!

Finally, try using multiple images on your pin graphic. According to Pinterest, doing this can result in 30% higher clicks and 20% higher checkouts!Click To Tweet

For more on optimizing your images, see my post How to Create Pinterest Images That People Love to Share.

8. Use Pinterest’s Mobile App.

Pinterest Mobile Apps

If you haven’t already, I’d encourage you to download Pinterest’s mobile app for your smartphone.

Since most of us now spend more time on our mobile devices than we do on our computers, the mobile app is a must! It will allow you to browse, pin, re-pin and take photos to pin right from your phone.

9. Create Multiple Pins for the Same Piece of Content.

If you want a steady stream of traffic from Pinterest, you need to constantly be creating new blog posts and corresponding pins…right?

Wrong!

Rather than exhausting yourself by creating tons of new blog posts, consider creating multiple pins for the same blog posts.

Create pins that will appeal to different audiences, or that include different images. Play around with different fonts, layouts and text, and then see what happens: you may find one format or design far outshines the others!

Create pins that will appeal to different audiences, or that include different images. Play around with different fonts, layouts and text, and then see what happens: you may find one format or design far outshines the others!Click To Tweet

10. Post Regularly Rather than All at Once.

Pinterest has indicated that they prefer us to post pins regularly rather than posting a bunch all at once.

Since most of us don’t have the time to sit down to create and post pins several times each week, I recommend scheduling your posts ahead of time.

Pinterest lets you schedule your pins up to 2 weeks in advance, so you can sit down just twice each month to plan your pins.

Alternatively, you can use a tool like Tailwind (pictured above) to schedule your pins based on when you’re likely to get the most engagement.

Posting regularly is one of my BEST tricks to boost Pinterest followers. Pinterest loves fresh content, so make this a priority!

Posting regularly is one of my BEST tricks to boost Pinterest followers. Pinterest loves fresh content, so make this a priority!Click To Tweet

11. Claim Your Business Website.

If you haven’t already, this pinterest tip is an absolute MUST!

Claiming your website gives you key benefits including having your website URL featured on your Pinterest profile, having your profile picture shown next to all your pins, and giving you the ability to use Rich Pins.

Claiming your website gives you key benefits including having your website URL featured on your Pinterest profile, having your profile picture shown next to all your pins, and giving you the ability to use Rich Pins.Click To Tweet

Additionally, claiming your site gives you access to analytics so you can see how people are interacting with your pins, which topics your target audience is interested in, and which of your pins are most popular.

Go here to claim your website now.

12. Take Advantage of Seasonal Trends.

Seasonal content on Pinterest is HUGE.

People flock to the platform to find products, tutorials and recipes for specific holidays like Christmas, Easter, Halloween, and Mother’s Day.

Content related to the changing seasons is also super popular: for instance, “Spring fashion”, “Summer cocktail recipes”, and “Ski gear”.

One of my favorite ways to make sure I’m regularly posting seasonal content is with Tailwind’s SmartLoop feature. Simply add your pins to a “Seasonal” SmartLoop, and it will automatically re-post all your holiday-related content at the right time of year.

This means steady posting and engagement, all year long!

13. Use Rich Pins to Show Extra Info on Your Pins.

pinterest rich pins

Rich pins are simply pins that show some extra information or context. There are currently 4 types of Rich Pins: articles, recipes, products, and apps.

Each type of Rich Pin will include a different type of info. For instance, product pins will automatically include the latest price and availability of your product, while the recipe pin will include ingredients and cooking instructions.

Rich Pins are free to use, and are easy to set up. For instructions on how to use them, visit Pinterest’s Rich Pins help page here.

14. See Which of Your Content Has Been Pinned.

This is a cool little Pinterest hack. Want to see what content from your website has already been pinned? Or wondering how to find pinners on Pinterest who have already pinned your stuff?

Here’s how: Go to Google and cut and paste the following text into the search bar:

www.pinterest.com/source/yourURLhere

Replace “yourURLhere” with your website or blog URL, and then hit enter.

You’ll now see all the pins from your site, like this:

Pretty cool, right?

15. Use Relevant Hashtags

Using hashtags in your pin descriptions gives your pins a greater chance of showing up for those keywords in Search.

When you use hashtags, users can also click on those hashtags to find other pins that are also using those hashtags.

Pinterest recommends making sure your hashtags are specific and descriptive, and using no more 20 hashtags per pin.

Pinterest recommends making sure your hashtags are specific and descriptive, and using no more 20 hashtags per pin.Click To Tweet

Note: If you haven’t been using hashtags up until now, don’t worry about going back and adding them to old pins. Adding hashtags doesn’t “freshen” your old pins. New pins that have those hashtags will show up before your pins (even if those pins have new or updated hashtags).

Final Thoughts

If you’ve been having trouble understanding Pinterest for business, I trust this post has helped. Above all, focus on regularly adding value by creating and sharing AMAZING, relevant content with your audience!

Again, these are my best 10+ Pinterest tips and tricks for business users, but I would love to know if you have some I haven’t covered. Please feel free to share below!

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134 thoughts on “10+ Pinterest Tips and Tricks for Business Users”

  1. You can co-manage Pinterest boards with friends or people around the world with the same interests. That way you connect with fellow pinners

    1. Hi Raymond, mentioning works nearly the same as with Facebook, so putting the @ before the handle of the pinner. The tricky thing is that the handle is case sensitive and is NOT always the personal name of the pinner. So you have to look up the handle on Pinterest. A bit cumbersome, but this will change in time, I´m sure.

  2. Caroline Lawrence

    I love pinterest myself and thanks for sharing more ideas for pinterest Kim. Can I take pins for Instagram , I love your tips on there. Thanks love Caroline

  3. Thank you to the moon and back, Kim, I didn’t really realize how important Pinterest was to business until I’ve read this post. I also forgot to mention, the Shareaholic plugin actually reduces website speed really bad so I had to remove it, unfortunately.

  4. Hi Kim, a really nice article with useful tips. I would say, add using Rich Pins. It´s quite easy setting them up and it gives your pins a far bigger exposure, thus back traffic to your website and possible conversion.

  5. A smart business owner knows how to handle a good business by seeking advice and help if necessary from people who knows a lot about it.

  6. Hi kim Altough article is old but still very informative for a professional who wants to prommote and increase traffic for his/her business.

  7. Been on Pinterest for over a year as a blogger and never realised I should answer to comments on my pins. Thanks for opening my eyes!

  8. This is a great post. I have not yet started using Pinterest seriously, but it appears that I should. Thanks for giving the details about what the post should be as well as why.

  9. Hi, Kim
    Wow, this is really ultimate guide. And I found your blog and I spent nearly 10 mints on this blog to read. Now I have a lot to work on. I just wanted to say thank you for creating good posts like this.

  10. The article has been very great. If you read this article, you will get a lot of knowledge on this subject. A useful article like this is really a great thing. I hope I will get better articles later. I have a technology-related website, you can visit if you like.

  11. This is so helpful! What do you think about group boards? Are they still relevant even after Pinterest’s algorithm update? I’ve found I’ve gotten way less traction from group boards after that update. Oh, and Pinterest videos are killer. Pinterest really seems to be pushing them right now. Great tips!

  12. This is so helpful! What do you think about group boards? Are they still relevant even after Pinterest’s algorithm update? I’ve found I’ve gotten way less traction from group boards after that update. Many many thanks for this awesome post . Really its helped me a lot 10+ Pinterest Tips and Tricks . waiting for next post.

  13. Thank you for sharing this information. I have been struggling with Pinterest and you have just made it all make sense. Thanks again.

  14. This is so helpful! What do you think about group boards? Are they still relevant even after Pinterest’s algorithm update? I’ve found I’ve gotten way less traction from group boards after that update. Oh, and Pinterest videos are killer. Pinterest really seems to be pushing them right now. Great tips!

  15. Pinterest is definitely one of the hardest platforms to conquer in terms of marketing, so thank you very much for these awesome and comprehensive tips.

  16. Amazing content! It very informative and helpful for small and big businesses to grow their business through digital marketing. thanks for sharing.

  17. Hi,
    A smart business owner knows a lot about how to run a good business with the advice and support needed from them. Thanks!!!

  18. thanks for the insight. I thought Pinterest was dead and useless. But, it seems I was looking at the world around heads down. I am not sure if it was my lucky day or what but Pinterest was never in my list.

  19. Thanks for the article! I’ve been playing around in pinterest for awhile, trying to figure out how I can incorporate it into my blog/youtube. We have a fishing YouTube so it’s super straight forward in terms of how to leverage Pinterest. But I’m definitely going to follow some of your advice above. I’ll be sure to update you if I see any success!

  20. Thumbs Up ! Really glad to read this informative article. I’m using Pinterest since 2018 but still don’t know about it much. Now I’ll keep all these informative tips specially tip 4 and 10 in mind next time ! Once again thanks !

  21. Great article. Nice Information about Pinterest. I use the Pinterest app on my phone every day. I will use these tips and tricks for my small business. Thanks for sharing

  22. I personally love using pinterest to promote my blog. Will be using some of your tips now on wards. Thanks for sharing.

  23. Wow! I so much loved this post about pin interest. You just solved so many issues I have been having with it,. I’ll do to implement all this tips. Thanks so much…

  24. Pinterest offers businesses a fairly unique proposition. Like other social media networks, it’s a place to connect with friends and influencers. But as a visual search engine and “productivity tool for planning your dreams,” it’s also a lot more than that.

  25. I’ve never managed to succeed with Pinterest so this is really helpful, I’m booking to come back to implement these tips.

  26. Wow I never know the use of Pinterest this way, thanks for sharing this content. I will use this to grow my business.

  27. This is really very useful. Thank you so much for sharing with us.
    I’ll definitely implement your tips for my business.

  28. Hi Kim

    I have never been in Pinterest, but after reading this guide I think I will give it a try. It seems like the right place to be these days.

  29. I didn’t know Pinterest had its own browser extension. I have always used the Tailwind extension but why paying for that if I can get a Pinterest extension for free? thanks for sharing!

  30. Synderella Slims

    Pinterest is such an important tool in exposure. Thank you for this information I really needed these pointers

  31. Thank you. I had been wondering how to use Pinterest as a business and your article did this. It has become my bookmarked go to resource.

  32. Great tips, thank you. I try to creat multiple pins for each blog post. I’d never thought about commenting on pins before.

  33. Wotawoman Diary

    I often hear of other bloggers saying how much traffic they get from Pinterest. I just couldn’t ever master it but will have another go after reading this

  34. Thank you for this Kim. With all the recent changes to Pinterest, it was time to start again and learn what I should do to grow my Pinterest with all of the changes in mind.

  35. This is a very informative article. I really like to this read this type of article. Your article gave me 10+ Pinterest Tips for Businesses to Get More from the Platform.

  36. Greetings!
    I have read your blog and it is very useful content and much appreciated and good research by yourself and I would like to read more content like this
    Thanks

  37. hi kim i was findind this type of content I like the way of your explanation about Pinterest marketing thanks for sharing this awesome knowledge I like it

  38. Informative article, thanks for sharing this article about Pinterest Tips. Really helpful for me, please keep sharing like this article.
    Thanks

  39. Thank you for this Kim. With all the recent changes to Pinterest, it was time to start again and learn what I should do to grow my Pinterest with all of the changes in mind.

  40. I have one question:- I followed the number of pins that was mentioned here and my account was suspended because pinterest claimed that I practiced spam. All pins posted daily were from different posts. How to solve this now because I already contacted pinterest showing all of our work and how we do it and continue claiming spam

  41. bottamnhanhungvn

    I also regularly search for image data on Pinterest because it is a site that provides a variety of quality images

  42. I found Pinterest more useful as a social site its helps to grow huge traffic and has a great ranking potential.
    thank you for your valuable post 🙂

  43. Thank you for your informative article, I have been doing research on this subject, and for three days I keep entering sites that are supposed to have what I am searching for, only to be discouraged with the lack of what I needed. Thank you again.

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