Twitter’s livestreaming app, Periscope, continues to take social media by storm. Both small and large businesses are using the platform to engage in new and unique ways with their audiences.
But as with any new tool or app, it can take some time to figure out how best to utilize it. This post will cover 7 ways you can engage with your audience on Periscope. Please leave your best tips and strategies in the comments below!
7 Ways to Engage with Your Audience on Periscope:
1. Behind-the-scenes, spontaneous videos
The beauty of livestreaming (as opposed to sharing pre-recorded video) is that you can share your thoughts and ideas in the moment. There’s a certain degree of unpredictability and spontaneity that you just don’t get with recorded video.
Leverage this spur of the moment sharing by using the platform to show live behind-the-scenes clips (office tours, candid interviews, random thoughts, etc.). These types of videos are great for showing the personal side of your brand, and for getting your audience emotionally invested in your business.
2. Live training
If you regularly provide any type of training, why not offer regular live sessions using Periscope? I can see this being useful in many different niches:
- Hairdressers: Give a live hairstyling demonstration
- Graphic designers: Explain how to use a DIY graphic-creation tool
- Chefs or food bloggers: Show how to cook a certain dish
- Business coaches: Provide daily tips or strategies for finding new customers or clients
3. Troubleshooting/customer support
Have a Twitter follower who’s struggling with using your product or needs instructions for how to perform a certain task? Livestream your explanation rather than trying to write it out. Not only can this be a more effective way to explain a process, it can attract the attention of your other Periscope followers.
4. Enhance live events
If you regularly speak at conferences or other events, why not share your talks with your online audience as well? Sharing your video later is great, but allowing your followers to watch live takes things to a whole new level. You can even respond to questions asked by your Periscope followers so they really feel like they’re part of the action.
5. Periscope Giveaways or contests
This is a great strategy for getting engagement from existing followers, as well as for attracting new followers. Periodically hold live giveaways to generate a buzz around your brand.
Here are some possible contest ideas:
- Ask a question and the first person to correctly answer it gets a free product
- Give a gift certificate to someone who left you hearts
- Announce and explain a blog or Facebook contest live on Periscope. Looking for contest ideas? See my post 13 Killer Facebook Contest Ideas.
6. Share and respond to time-sensitive events quickly
Twitter is king when it comes to reporting breaking news. Big media outlets use Twitter more than any other platform for sharing live and time-sensitive news; why not use Periscope to share or respond to these news items while the iron’s hot.
7. Announce deals and other promotions
52% of people follow a brand on Twitter for the special offers and promotions. Periscope can be a great way to announce promotions in a way that engages your audience and attracts new followers.
Some ideas for promotions: coupons (or coupons codes), % off discounts, 2 for 1 sales, discounted services, free samples, etc.
I hope these strategies have given you some ideas for engaging your audience on Periscope. I regularly livecast some of my BEST marketing tips and tricks for business owners….be sure to follow me on Twitter so you don’t miss out!
Wondering how Periscope can you help you increase sales and revenue? Check out my post, 5 Quick and Easy Ways to Use Periscope to Drive More Sales or better yet, my brand new course, Periscope Profit Machine where I share exactly how not only get started on Periscope but how to use it to drive more traffic, leads and sales for your business.
Are you using Periscope for your business? What are your best tips for engaging your audience on the platform? Share below!