Concerned With the Cost of SEO? Start with these FREE Tips

When it comes to marketing in 2014, there’s one acronym you’re sure to hear endlessly : SEO.

SEO has been making a splash in the marketing world for years and it’s only becoming more and more important. However, SEO often comes with a handful of hard-costs which can make businesses and marketers hesitant to utilize it in its fullest extent. However, there are some ways in which you can help you lower your overall costs while still getting some great results from your SEO campaign. Here are our best tips to help you get started!

1. Study your competitors.

One of the first things you should do before launching your SEO campaign is to study your competitors.  [tweetthis]One of the first things you should do before launching your SEO campaign is to study your competitors.[/tweetthis]

Where are your competitors building links? Who are they targeting? What are their keywords? Your goal for your campaign should be to rank above your competitors, so you will want to build links on the same platforms and with the same keywords. But remember, you don’t want to just do everything your competitors are doing — you want to do it better.

2. Create a plan.

How are you going to go about launching your SEO campaign? Do you want to build links, participate in social media, or optimize your website? A good marketing plan will have a combination of website optimization, social media marketing, and linkbuilding. Create a plan that includes all three. Use our awesome new website analyzer tool to gain a better understanding of your website and to learn which services you need the most of.

3. Start Off Small.

One of the most common mistakes that businesses and marketers make with SEO is that they feel the need to complete everything all at once.  [tweetthis]Big mistakes marketers make with SEO is that they feel the need to complete everything all at once.[/tweetthis]

Not only can this be exhausting and costly, but it can actually be harmful to your website and marketing campaign. SEO is made up of many factors and should be unrolled overtime. If you build all of your links at once Google may view you as being a spammer and issue a penalty to your website which will cause all of your hard work to have been for nothing in the long run. Similarly, posting links too frequently on social media may result in a loss of followers and lack of interest in your business. When it comes to SEO, it pays to start off small.

4. Hire a professional.

You may think that hiring an SEO professional is out of the question, especially when you are trying to save your business money. However, professional SEO services can be more affordable than you think. When you hire a good SEO marketing professional they will be able to work alongside you to determine what services you really need for your website to rank higher in search engines and they can help you to create and launch an effective marketing plan over a specific course of time. Plus, a professional will be experienced in the field of SEO and able to drive your business to success.

When inexperienced business owners try to do their own SEO, they often times make mistakes which can cause their websites to rank low, or worst yet, be penalized by Google. Trying to remove a Google penalty or fix poor rankings can end up costing your business more money than hiring a professional from the start would.

If you’re hoping to drive your business to success and gain more traffic to your website, than having a strong SEO plan in action is a must. However, utilizing SEO marketing tactics to their fullest extent doesn’t have to burn a hole in your wallet. When you use these tips you’ll be sure to have an SEO campaign that is strong and effective, and yet still highly affordable.

Have you tried to do your own SEO before? Share your experience with me below!

About Author

Kim Garst

Kim Garst is a renowned marketing strategist and speaker who is trailblazing the use of artificial intelligence in digital marketing. With over 30 years of experience as an online entrepreneur, Kim helps entrepreneurs grow their business and authority online by using AI technology. She is leading the way with proven AI frameworks that help entrepreneurs build authority in their space.

She is keynote speaker and an international best-selling author of Will The Real You Please Stand Up, Show Up, Be Authentic and Prosper in Social Media.

Named by Forbes as a Top 10 Social Media Power Influencer, Kim is well-known for her skill to simplify complex technology and make the use of AI understandable for business growth. Her relatable, actionable advice helps guide new entrepreneurs to harness the power of AI to succeed in digital marketing. Kim is leading the way in combining human and technological skills to create a new model for AI-powered marketing.

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