10 Email Marketing Benefits You Need to Leverage for Your Small Business

Are you on the fence about using email marketing for your small business?

Does it feel like just another thing to add to your already jam-packed to-do list?

I get it!

email-marketing-benefits-kim-garst

As business owners, the last thing we want or need is more “busy work”. That said, email marketing is NOT one of those things!

In this post, I’m going to tell you exactly why you should care about it, and will share 10 email marketing benefits for small businesses that you can’t afford to ignore.

10 Email Marketing Benefits for Small Businesses

1. Your Email List is an Asset You Truly Own.

email-is-an-asset-your-business-owns

I hear this all the time: “But Kim, I already have thousands of social media fans and followers! Why do I need an email list too?”

Let me ask you this: How many of your posts actually make it to your followers, given each platform’s algorithm? And what would happen if your social media accounts were suddenly taken down overnight? (This isn’t an impossibility: just think about the potential ban on TikTok right now.)

I’ve said it many times before, but I’ll say it again: your email list is one of the only online assets you truly own.

I’ve said it many times before, but I’ll say it again: your email list is one of the only online assets you truly own.Click To Tweet

If you want direct access to your customers and prospects – without having to go through a middle man or deal with a finicky algorithm – email marketing is the way to go!

Want to learn exactly how to move your social media fans and followers to your email list? And how to turn those followers into customers? Check out my workshop, How to Build Your Email List with Social Media. More on this below!

2. Email Marketing Drives More Revenue.

email-marketing-drives-more-revenue

How many sales do you make directly from social media?

I’m guessing not a lot!

That’s because most people aren’t on social media with the intent to buy. While social media is ah-may-zing for connecting with your audience and moving them into your marketing funnel, email is where it’s at in terms of driving sales.

Most people aren't on social media with the intent to buy. While social media is ah-may-zing for connecting with your audience and moving them into your marketing funnel, email is where it’s at in terms of driving sales.Click To Tweet

However, according to Oberlo, for every $1 spent on email, you can expect to get a whopping $42 back in your pocket.

That sounds pretty good to me!

3. Your Customers Check Their Email First Thing Every Morning.

optin-monster-email-vs-social-media-statistics

Want to be top of mind for your prospects and customers?

Send email!

According to the folks at OptinMonster, 58% of people check their email first thing in the morning, as opposed to 14% who check social media first.

According to the folks at OptinMonster, 58% of people check their email first thing in the morning, as opposed to 14% who check social media first.Click To Tweet

This is a huge opportunity to get in front of your customers and make an impression that will last throughout the entire day!

4. Your Competitors are Probably Using Email Marketing.

content-marketing-institute-competitors-using-email-marketing

Don’t feel like using email marketing? Think it’s not a big deal?

According to the Content Marketing Institute, 81% of B2B marketers send email newsletters; so there’s a very high chance that your customer and clients are getting emails from your competitors.

According to the Content Marketing Institute, 81% of B2B marketers send email newsletters; so there’s a very high chance that your customer and clients are getting emails from your competitors.Click To Tweet

If you want to ensure your business comes to your prospects’ minds – instead of your competitors’ – you’ll probably want to use email!

5. The Results are Easy to Measure.

measure-email-marketing-results

Do you ever struggle to track the results of your offline marketing or social media campaigns?

Unlike some other marketing channels, email marketing results are super easy to track. Your email marketing software will give you easy access to stats like open rates, clicks and sales.

This means you can tell instantly whether a particular email is hitting its mark – or whether it requires some tweaking.

And this means you can fix what’s wrong, and start getting better results…fast.

6. Your Customers Want to Hear from You.

how-interenet-users-want-to-receive-communication-from-retailers

Graph via eMarketer

Do you think of email as a nuisance? Think your customers don’t actually want to hear from you?

According to iVend, email is the #1 way internet users want to hear from retailers.

According to iVend, email is the #1 way internet users want to hear from retailers.Click To Tweet

So instead of thinking of email as a necessary evil, remember that your subscribers signed up because they want to hear from you!

7. Email May be a Better Investment Overall Than Social Media.

email-marketing-vs-social-media-marketing

According to the folks at OptinMonster, email beats out social media on a number of different levels: including preferred channel for promotions, conversion rates, and ROI.

But, what I found especially interesting about their comparison is the difference in engagement rates.

According to their research, the overall engagement rate on Facebook, Twitter and Instagram is 0.58%; whereas the average open rate for email is around 23%.

According to their research, the overall engagement rate on Facebook, Twitter and Instagram is 0.58%; whereas the average open rate for email is around 23%.Click To Tweet

While these numbers may not hold true for every business, it’s definitely something to keep in mind!

8. The Ability to Send Just the Right Message, at Just the Right Time.

targeted-email-messages

If you want to be able to send super-targeted messages and offers to your customers and prospects, email is the way to go.

With proper segmenting, you can send emails based on any number of criteria, including:

  • Age
  • Gender
  • Location
  • How people have interacted with your emails in the past
  • Specific interests

This is going to mean your emails are much more relevant to individual subscribers, leading to increased open rates, engagement, and of course, revenue!

9. Email Marketing Can Help You Drive Traffic to Your Website.

email-marketing-drives-website-traffic

Having trouble getting your website or blog to rank in Google?

Not getting much traffic from sharing links on social media?

Share them via email instead!

Promote your latest offer or share your newest blog post with your subscribers, and watch the traffic come rolling in.

10. Email Marketing is #1 When it Comes to Customer Acquisition AND Retention.

customer-acquisition-vs-retention

Having trouble getting…or keeping…customers?

According to eMarketer, email marketing is the #1 channel for retailers when it comes to customer acquisition and retention.

In fact, 81% of those surveyed said email drives acquisition, and 80% said it aids in retention.

According to eMarketer, email marketing is the #1 channel for retailers when it comes to customer acquisition and retention. In fact, 81% of those surveyed said email drives acquisition, and 80% said it aids in retention.Click To Tweet

Compare this to the approximately half of retailers who said social media does the same!

Final Thoughts

I trust these email marketing benefits for small businesses have inspired you to really double-down on your email marketing efforts.

These benefits aren’t just theory – I see them in action every day.

I use email marketing every single day in my business, and it’s been a HUGE driver of engagement and sales for me.

I literally couldn’t run my business without it!

If you want to experience the email marketing benefits for small businesses I talked about above, but aren’t quite sure how to get there, I’ve put together two virtual trainings, just for you.

My training, List Building Made Simple: An Introduction to Email Marketing for Beginners will give you the basics of list building and how to leverage list building and email marketing to make more money; and my workshop, How to Build Your Email List with Social Media will show you how to leverage the audience you’ve already built on social media, by moving those people onto your email list.

Or, if you want to take both trainings, PLUS get access to over 50 other workshops, courses and resources, check out my Business Builder’s Academy, where you’ll get all the advice and support you need to grow your email list AND your business.

Check it out or sign up here.

So…Are you convinced of the benefits of email marketing for your small business? Why or why not? Share in the comments below!

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Kate
Kate
10 months ago

Amazing

Shoaib
Shoaib
10 months ago

Hi Kim
it was very intresting about reading digital marketing.

Likhon
Likhon
10 months ago

Email marketing is not effective in poor countries.

Hardy Job
Hardy Job
10 months ago

nice article…thanks for sharing this useful article…

Ravi dhule
Ravi dhule
10 months ago

Hii
It is very nice article.
Thanks for writing this article.

Fernando Ruiz Vancetto
Fernando Ruiz Vancetto
10 months ago

very cool your kim tips, i will definitely implement it in my company

June
10 months ago

This is a very well-made list! Great post! Keep doing the awesome work Kim!

Ozcheapdeals
Ozcheapdeals
10 months ago

Very helpful article regrading email marketing

piyush kumar
piyush kumar
10 months ago

THIS IS THE BEST WAY TO UTELISE THE EMAIL LIST OF FOLLOWERS. THANKS FOR SHARING THE ARTICLE.

Ednim
Ednim
10 months ago

Great post. A lot of important information. Respect

parkash singh bist
parkash singh bist
10 months ago

nice post i read your each post very nice please share more content about business related i will waiting your next post

Face Posters | The Famous Faces
Face Posters | The Famous Faces
10 months ago

Great article, thanks for sharing! Would definitely try out some of the tactics here

Roland Millaner
Roland Millaner
10 months ago

Brilliant !!!

I always delve with SEO, articles and video creation as a way of increasing my presence.

Not really consider email …

Until now.

These stats surely is an eye opener.

Thanks for this wonderful post.

I will have a go at email marketing soon.

And will update you with my results.

Cheers!

hdlango
hdlango
10 months ago

Awesome Article Thanks

Sanvi Boutique
Sanvi Boutique
10 months ago

Thanks given different type of idea for marketing with Email. Nice Article.

usman
usman
10 months ago

Nice, Great content. I can read your each post, please share more content like that.

Pak Govt Jobs
Pak Govt Jobs
10 months ago

very helpful article i like it

ganesh
ganesh
10 months ago

nice article very useful information for us please share more information about advance seo

Ashok Kumar
Ashok Kumar
9 months ago

hey,Kim
nice article…thanks for sharing this useful article
But Email marketing is not effective in poor countries.

SuperShield
SuperShield
9 months ago

Hi Kim,
This is very nice and helpful article. I really appreciate this.

Nadim
Nadim
9 months ago

Fantastic Article on Email Marketing. Really helpful. Keep it up…

Yoga skilled Risikesh
Yoga skilled Risikesh
9 months ago

wow use full post i want to learn also email markiting

karishma pitroda
karishma pitroda
9 months ago

Nice Information Thanks For Sharing Keep It up

hpo
hpo
9 months ago

really good blog … thank you for sharing
great work

Amir
Amir
9 months ago

Thanks for your great article

prakhar
prakhar
9 months ago

thanks for sharing view

Relation Goals
Relation Goals
9 months ago

Email marketing is very useful in building a nice audience base.

Rahul Bhosale
Rahul Bhosale
9 months ago

Very Useful Information Sir Thank You So Much

Submission Experts
Submission Experts
9 months ago

That’s great! I’m glad you can be on the Webinar. I have confirmed that there will be a recording, too. Also, in our Mastermind Community, I’ll be doing small Mastermind Groups and mentoring in how to use it.

Indra Mani Shukla
Indra Mani Shukla
9 months ago

I have heard about emal marketting. But I didn’t take it seriously. But after reading your article, which is thorrowly explained, I think it is good idea for driving traffic and for affiliate marketting,. Thanks for valuable information.

Joy Ben
Joy Ben
9 months ago

Brilliant !!!

I always delve with SEO, articles and video creation as a way of increasing my presence. Not really consider email until now.

These stats surely is an eye opener. Thanks for this wonderful post. I will have a go at email marketing soon.

And will update you with my results.

Cheers

Mian Shahid
Mian Shahid
9 months ago

This is awesome. I always delve with SEO, articles and video creation as a way of increasing my presence. Not really consider email until now.

These stats surely is an eye opener. Thanks for this wonderful post. I will have a go at email marketing soon.

Health
Health
9 months ago

lovely article, very informative learned a lot.

BIDDUT RAHMAN
BIDDUT RAHMAN
9 months ago

REALLY GOOD BLOG……THANK YOU FOR SHARING.

motiur
motiur
9 months ago

Great article, thanks for sharing! Would definitely try out some of the tactics here

Alpesh
Alpesh
9 months ago

Your right gmail this time very important and opportunity online business.simply this time one email I’d and website require

Ukai007
Ukai007
9 months ago

Good Post keet it up

Alfaz Ahmed
Alfaz Ahmed
9 months ago

Yeah, I feel the benefit of Email Marketing on my business. I love your business ideas. thank you very much.

R.P. Yadav
R.P. Yadav
9 months ago

This is a very informative article. Email marketing is an effective way to increase traffic. Thank you

Luis
Luis
9 months ago

I’m not using it for the time being, I’m new to the subject but your article clarified a lot for me, I’ll practice thanks

Alfaz
Alfaz
9 months ago

I think you are the best teacher for me. I learn many things from your Article. Thank you for sharing these important Notes.

Sanjay Mishra
Sanjay Mishra
9 months ago

It is truly a nice & useful piece of info. I am glad that you just
shared this useful information with us.

S Mishra
S Mishra
9 months ago

Nice article you have made here, It’s an informative and interesting post, keep it up.

Nayeem
Nayeem
9 months ago

If i have a small blogging website where adsense is placed can I get revenue from email marketing?

Ipl laser
Ipl laser
9 months ago

Great article, im waiting for another post

MILTON
MILTON
9 months ago

great explanation, but the truth should be told. The circumstances of doing business is down due to covid 19

Venky
Venky
9 months ago

Setting up Autoresponder and Re-occurring charges are very high, Until a blogger does not have good amount of traffic and service to provide, starting email Marketing is tough

Ajay Kumar
Ajay Kumar
9 months ago

Good information,from your I have get aware of benefits of email marketing

Heman
Heman
9 months ago

Amazing! Very helpful article.

shahid
shahid
9 months ago

nice post

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