How to Write a Rockin’ Sales Message to Increase Your Conversions

Every business makes use of sales messages.

Anytime you use copy—written, audio or video—to move a prospect toward a sale, you’re using a sales message.

It’s the secret to effective landing pages, promotional emails and social media posts, so its importance can’t be overstated. Once you’ve crafted an authentic and convincing sales message, everything else tends to fall into place.

Killer_Sales_Message

Unfortunately, many business owners struggle with writing effective sales copy. This can lead them to rely on generic sales copy templates, or to write copy that just isn’t convincing…or authentic.

But the rewards of getting your sales copy right are HUGE. According to research done by Impact Marketing, the average landing page conversion rate is around 2.35%. And while this is a decent conversion rate, the top 25% of sites are converting at over double that: at 5.31%.

According to research done by Impact Marketing, the average landing page conversion rate is around 2.35%. And while this is a decent conversion rate, the top 25% of sites are converting at over double that: at 5.31%.Click To Tweet

If these conversion rates are something you aspire to, keep reading. In this post, I’m going to share 5 strategies for writing a rockin'  sales message that helps convert prospects into customers!

Updated: July 20, 2020

5 Sales Copywriting Tips: How to Write Sales Copy That Converts

1. Write Like You Talk.

Killer_Sales_MessageStop being salesy! Write like you’d talk to someone in everyday life.

We’re bombarded with countless sales pitches each and every day: ­on cereal boxes, restaurant takeaway containers, and even bathroom stalls.

Consumers are increasingly wary of what they read and see —particularly online—and tend to be resistant to “salesy” language.

Instead of trying to follow a sales message template, write from your heart. Use the voice and tone you use in your normal day-to-day interactions. Use a casual tone to show that you’re a real person, and don’t be afraid to share personal stories or anecdotes.

Instead of trying to follow a sales message template, write from your heart. Use the voice and tone you use in your normal day-to-day interactions. Use a casual tone to show that you’re a real person, and don’t be afraid to share personal stories or anecdotes.Click To Tweet

Remember: People want to buy from other people, not nameless, faceless brands.

For more on this, check out my post, How to Sell Without Sounding Salesy on Social Media.

2. Tell the Truth.

Killer_Sales_MessageStop making impossible promises! Be 100% truthful in your sales copy.

Hype is rampant in sales copy.

How often do you hear claims like “We have the lowest prices in all of the Midwest!” or “Lose 20 pounds in a week with no exercise!”. Hype can be as benign as a slightly ramped-up claim, or as harmful as a bold-faced lie.

Either way, using hype in your sales message is a recipe for losing the trust of your prospects.

Talk about the biggest benefits of your product, and articulate how it solves a problem or meets a need. Share stories or case studies to drive home your point.

But at all costs, avoid lying or writing anything you wouldn’t say to someone’s face.

3. Talk in Their Language, Not in “Biz Speak”

Killer_Sales_Message
Stop using industry jargon! And be aware of the reading level of your audience.

What words or phrases do your prospects use to talk about their needs or desires?

What are their preferred modes of communication? (Written, audio, video, etc.)

What is the average reading level of your target demographic?

Use language and formats that make sense for your audience. Your goal isn’t to impress them with how well you know your product or industry. It’s to communicate with them in a way that they understand.

And when in doubt, keep in mind that the average American adult reads at around an 8th-grade level – so using clear, simple language is almost always preferable.

When in doubt, keep in mind that the average American adult reads at around an 8th-grade level – so using clear, simple language is almost always preferable.Click To Tweet

To summarize: Know how your audience talks, avoid industry jargon, and use language that’s understandable and familiar to those you’re trying to reach!

4. Use Video to Skyrocket Your Conversions.

Killer_Sales_Message

 Stop neglecting video! Explainer videos and video testimonials are ideal for your landing pages.

According to Vidyard, campaigns that include video have 34% higher conversion rates than those that don’t.

According to Vidyard, campaigns that include video have 34% higher conversion rates than those that don’t.Click To Tweet

This means if you’re not using video on your sales pages, you’re literally throwing away money!

Some ideas for using videos in your sales copy:

  • Reduce the risk your prospects feel by including video testimonials from happy customers
  • Do a personal intro video to help your prospects get to know you better
  • Create a demo video to show how your product can be used
  • Include an explainer video to give more info about your business, product or service

For more on this, check out my post How to Use Video Content to Sell More Stuff.

5.    Aim for Concise Over Wordy (but there’s a catch).

Killer_Sales_Message

Stop being so wordy! Shorter is often better…especially on social media.

What’s better: long copy or short copy? The answer will depend on your business, audience and niche.

It will also vary depending on the medium of your sales message: whether it’s an email, landing page or social media post.

For instance, according to HubSpot, the ideal email copy length is somewhere between 50 and 200 words. Shorter emails tend to receive response rates of over 50%.

For instance, according to HubSpot, the ideal email copy length is somewhere 50 and 200 words. Shorter emails tend to receive response rates of over 50%.Click To Tweet

Surprised? I was too!

And according to MarketingProfs, shorter also seems to be preferable for social media posts: for instance, they found that the optimal length for a Facebook post is just 40 characters or less.

And yet before you assume that shorter is always better, think about this: Crazy Egg was able to boost conversions by 30% after making their landing page 20x longer. That’s crazy!

While this data may seem contradictory, the underlying message is clear: try both long and short copy with your audience and see what works.

And when in doubt, always focus on being clear and concise in your copy…because being wordy just for the sake of being wordy is never the answer!

Final Thoughts

I trust this post has given you insight into how to write sales copy that converts. When it comes down to it, writing a rockin' sales message is more about being authentic and straightforward than about writing the “perfect” copy.

Stop stressing out about following a certain sales copy template or formula, and write from the heart.

Authenticity will win every time!

Are you currently working on sales copy for your business? Which of the tips above are you going to incorporate into your copy? Share below!

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Translation in Dhaka
Translation in Dhaka
2 years ago

It is very most important and useful article. Thank you

Prats_pk
Prats_pk
2 years ago

The provided tips are good enough to guide in writing a perfect sales message. Thanks for sharing.

Mohsin Dewan
Mohsin Dewan
2 years ago

Hello kim thats a very informative article… Love to share it on my social media platrom… Thanx a ton…….

Visuals Creator
Visuals Creator
2 years ago

Hey, this blog was really informative. I will surely try it for increasing my business. Thanks a lot KIM.

Hawk Info
Hawk Info
2 years ago

Nice content…. Thank for sharing this.

Hawk Info
Hawk Info
2 years ago

Thank u for sharing this content.

ruby sharma
ruby sharma
2 years ago

nice share article killer sales massage

Akil pathan
Akil pathan
2 years ago

I always have a issues with my conversations. Thank you so much for your article.

Seek Social
Seek Social
2 years ago

This is very informative article. learn lots of from here. Thanks for your share.

Billy Joe
Billy Joe
2 years ago

I love this article because it well indept and carries alot of information for making huge sales.

Best Regards
Billy Joe

dinesh
dinesh
2 years ago

Hi,
THank you soo much this great information, and I really love it

Anoop
Anoop
2 years ago

I think this article is going to help me. Thanks for sharing information. Thanks a lot

Ankit
Ankit
2 years ago

This article is really helpful

saqib riaz
saqib riaz
2 years ago

Lot Of Love Your Article Awsome Article Its Give Me Lots Of Help Really Nice Keep It Up

Rohit
Rohit
2 years ago

its informative article… Love to share it on my social media platrom… Thanxs…

Rushi
Rushi
2 years ago

Thank You Content is very good and helpful…

Digitalmarketing
Digitalmarketing
Reply to  Rushi
2 years ago

Thanks for sharing these amazing content it is very informative

Updated ideas
Updated ideas
2 years ago

Hi
Thanks, This post was really informative. Waiting for more posts like this.

Dibyo Roy
Dibyo Roy
2 years ago

Very Nice Article Thank You For Shearing Your Knowledge

KK
KK
2 years ago

Sometimes a Good Profit Can’t Ensure Your Business Growth. A Good Planner Can Make a Good Business With a Less Profit. Fact Is The Sell Quantity.

hpo
hpo
2 years ago

It is very good article

Nazir Baig
Nazir Baig
2 years ago

Really great bunch of knowledge

amit singh chhonker
amit singh chhonker
2 years ago

i would give this article 10/10 rating 🙂

best ias coaching
best ias coaching
2 years ago

hi, admin team, i would like to thanks for post this very informative post i love this post

Positivity Stories
Positivity Stories
2 years ago

This article adds some things to be thought of when I write something to sell a product/service, thank you. I especially like your point about the language you should use to the customers. The fact is they do not like to be sold something so you have to talk to them like the way you talk to a friend.

John
John
2 years ago

Your blog is very imfortive thnks for sharing. keep update

moorat singh
moorat singh
2 years ago

thank you soo much this great information,

Baker ST
Baker ST
2 years ago

I really like your article. It’s evident that you have a lot knowledge on this topic. Your points are well made and relatable. Thanks for writing engaging and interesting material.

HP Jon
HP Jon
2 years ago

Thank you very much for this useful information, and I really love it

Best Regards
HP Jon

supriya soni
2 years ago

Good one! Interesting article over here. It’s pretty worth enough for me.

Asish agarwala
Asish agarwala
2 years ago

Hiii
It is very good article.
Thanks for writing this article.

Nitin
Nitin
2 years ago

Hi Kim,
This article is indeed necessary for those who claim to Get Rich Overnight and 90% off on this and that. Despite making such hype there are many people who didn’t able to convert their visitors into sales.
Definitely we should be 100% loyal to our customers or readers. If we make a hype just to make sales, then ultimately it breaks the trust of people.
Thanks for sharing this important message in a beautiful form.

alina
alina
2 years ago

Hi kim,
Thanks a lot for this helpful info. really i liked very much and I got a lot of information from your article. keep it up.

Priya Sharma
Priya Sharma
2 years ago

Thanks Kim , you are doing great

Dee
Dee
2 years ago

Thanks Kim! You have convinced me to keep my sales copy honest, use my real voice instead of jargon and to pay more attention to the length of my messages!

Digitalmarketing
Digitalmarketing
2 years ago

Thanks for sharing these amazing content it is very informative

Digitalmarketing
Digitalmarketing
2 years ago

thanks for these amazing content..

Mr jarvis
Mr jarvis
2 years ago

It is very good article. & helpful

Kiran
Kiran
2 years ago

Hii good post and useful

fisa
fisa
1 year ago

First of all, Thank you for this informative post.

Rimsha
Rimsha
1 year ago

Nice article..Thanks for sharing

gorokmondop.blogspot.com
gorokmondop.blogspot.com
1 year ago

The information gained is very important,

roberts
roberts
1 year ago

Excellent Strategy and information. T have been looking for a way to increase conversions. I will follow your suggestions.

rafiya makartin
rafiya makartin
1 year ago

Thanks For Sharing the artical. I want More Artical Like This.

sabir
sabir
1 year ago

thanks for sharing this post i love it

Baker ST
Baker ST
1 year ago

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Nicolekersey
Nicolekersey
1 year ago

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Adiwasi Gana
Adiwasi Gana
1 year ago

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Melovillareal
Melovillareal
1 year ago

It is very good article.

james smith
james smith
1 year ago

Excellent and Nice information

klickbazar
1 year ago

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