Social media is a powerful platform for individuals and businesses who want to connect with their target audiences. In recent years, a new type of online personality has emerged: the social media influencer.
This article covers everything from making money to starting an influencer career. Let's first define “social media influencer” in today's digital world.
What is a Social Media Influencer?
A social media influencer is an individual who has built a significant following on social media. He or she has the power to influence the opinions and behaviors of their followers. Influencers typically create and share content related to their niche – mostly fashion, beauty, fitness, or travel, and use their social media presence to promote products, services and brands.
In today's digital landscape, influencer marketing has become a critical component of many businesses' marketing strategies. Brands are turning to influencers to help them reach and engage with their target audiences. Consumers are increasingly relying on social media for product recommendations and inspiration.
Influencer marketing is a cost-effective way for businesses to build brand awareness, increase sales, and build relationships with their customers. This also provides influencers with the opportunity to monetize their social media presence and build their personal brand.
Let's dig into what anyone that is considering making money as a social media influencer wants to know. How much do social media influencers make?
Social media influencers have the potential to make a significant amount of money. It may be through brand partnerships, sponsored content, and other collaborations. The amount of money an influencer can earn depends on a variety of factors, including:
- Follower count and engagement rate. The higher an influencer's following and engagement rate, the more they can charge for sponsored content and brand partnerships.
- Niche and target audience. Influencers in high-demand niches such as fashion, beauty, and lifestyle tend to earn more than those in smaller niches.
- Platform and content format. Different social media platforms and content formats (such as video vs. static images) can impact an influencer's earning potential.
Here are some examples of successful influencers and their reported earnings:
- Kylie Jenner, who has over 245 million followers on Instagram, reportedly charges up to $1.2 million per sponsored post.
- Huda Kattan, a beauty influencer with over 50 million followers on Instagram, has an estimated net worth of $610 million.
- Ryan Kaji, a YouTube influencer who reviews toys, reportedly earned $26 million in 2019.
It's important to note that these are just a few examples of high-earning influencers. The earnings of most influencers will be lower.
I have generated over 1 million dollars in influencer deals over the years that I have been a social media influencer. The reality is that “deals” come in all sizes and shapes and you don't have to have a huge audience to land influencer brand deals! Here are some examples of influencer deals I have participated in over the years…
- $5k for a sponsored LIVE show
- $25k/month for content creation
- $1k for a 30 second Instagram story
There is no doubt that influencer marketing has become a lucrative industry for those who can successfully build and maintain a strong online presence.
How Many Followers Do You Need to Be a Social Influencer?
The number of followers you need to be considered a social media influencer varies depending on your niche, platform, and other factors. Traditionally, most brands and marketers considered someone to be an influencer if they had at least 10,000 followers. That's not necessarily the case anymore as influencer marketing continues to evolve. Brands are increasingly turning to “nano” or “micro” influencers, who have smaller followings but highly engaged audiences.As influencer marketing continues to evolve, brands are increasingly turning to 'nano' or 'micro' influencers, who have smaller followings but highly engaged audiences.Click To Tweet
A nano influencer typically has between 1,000 and 10,000 followers, while a micro-influencer has between 10,000 and 50,000 followers. While they may not have the massive reach of a celebrity or mega influencer, nano and micro-influencers can be highly effective for niche campaigns and are often more affordable for brands to work with.
Engagement rate is also a critical factor for nano and micro-influencers. As they have a smaller following, their engagement rate is often higher, meaning that they can have a more significant impact on their followers' purchasing decisions. Brands and marketers often look for nano and micro-influencers with high engagement rates, as this indicates that their content is resonating with their audience.
To increase your engagement and followers as a nano or micro-influencer, here are some tips:
- Focus on creating high-quality, niche-specific content that resonates with your audience.
- Use hashtags and location tags strategically to increase your visibility and attract new followers.
- Engage with your followers by responding to comments, creating polls, and asking for feedback.
- Collaborate with other influencers and brands in your niche to cross-promote your content and reach new audiences.
- Consider paid advertising and other promotional tactics to increase your reach and attract new followers.
By focusing on engagement and consistently creating quality content, even a nano or micro-influencer can become a recognized influencer in their niche and attract partnerships with brands.
How Do I Start an Influencer Career?
Becoming a successful influencer takes time, effort, and dedication. Here are some steps you can take to start your influencer career:
Find your niche and target audience:
Identify your interests, passions, and expertise, and focus on a specific niche. This will help you build a loyal following of like-minded individuals who share your interests and are more likely to engage with your content.
Create quality content and build a brand:
Develop a unique voice and aesthetic that sets you apart from other influencers in your niche. Use high-quality visuals and write compelling captions to grab your audience's attention and keep them engaged. Your brand should be consistent across all your social media platforms, and your content should reflect your values and personal style.
Use social media platforms strategically:
Choose the platforms where your target audience is most active and engaged. For example, if you're targeting a younger audience, TikTok and Instagram might be more effective than Facebook. Use hashtags and other strategies to increase your visibility and attract new followers.
Network and collaborate with other influencers and brands:
Reach out to other influencers in your niche and collaborate on content or events. This can help you reach new audiences and build relationships with other influencers and brands. Attend industry events and conferences, and make connections with industry professionals who can help you grow your career.
Be patient and persistent:
Building a successful influencer career takes time, so be patient and persistent. Don't get discouraged if you don't see immediate results, and keep working on improving your content and building your brand. Consistency is key, so make sure you're posting regularly and engaging with your followers.
Starting an influencer career can be a rewarding and fulfilling experience, but it takes hard work and dedication. By finding your niche, creating quality content, networking, and collaborating with other influencers and brands, you can turn your passion for social media into a successful and profitable career.
What Qualifications Do I Need to Be an Influencer?
Becoming a social media influencer doesn't require any formal qualifications, but there are a few skills, traits, and qualities that can help you succeed in this field.
Here are some of the most important qualifications:
Authenticity and passion:
Authenticity is key when it comes to building a loyal following on social media. You should be passionate about your niche and committed to creating content that resonates with your audience. Your followers will appreciate your honesty and authenticity, and this will help you build trust and credibility with your audience.
Creativity and innovation:
Successful influencers are always looking for new and innovative ways to engage their audience and create content that stands out from the crowd. You should be able to think outside the box and come up with fresh ideas that capture your audience's attention.
Strong communication skills:
As an influencer, you'll be communicating with your followers, brands, and other influencers on a regular basis. Strong communication skills are essential for building relationships, negotiating partnerships, and promoting products effectively.
Time management and organization:
Influencer marketing is a time-consuming job that requires excellent time management and organizational skills. You'll need to be able to balance multiple campaigns and projects at once, and be able to meet deadlines and deliver high-quality content consistently.
While you don't need to be a technical expert to become an influencer, you should have a basic understanding of the platforms and tools you'll be using. This includes social media platforms, photo and video editing software, and analytics tools.
Overall, the most important qualification for becoming an influencer is a genuine passion for your niche and a commitment to creating quality content that resonates with your audience. By being authentic, creative, and organized, you can build a successful influencer career and make a meaningful impact in the digital world.
How Do Beginner Influencers Make Money?
While it may take time to build an audience and start landing lucrative brand deals, there are several ways that beginner influencers can monetize their social media presence. Here are some of the most popular methods:
Sponsored content and brand partnerships:
Sponsored content is one of the most common ways for influencers to make money. Brands will pay you to create content that promotes their products or services to your audience. As a beginner influencer, you may not have many brand partnership opportunities. You can still reach out to smaller brands and offer to create sponsored content in exchange for payment or free products.
Affiliate marketing and product endorsements:
Affiliate marketing is another way to earn money as an influencer. You can earn a commission by promoting products or services to your audience and including a unique affiliate link. Product endorsements are similar to sponsored content, but instead of getting paid upfront, you earn a commission on the sales generated through your promotion.
Selling products or services:
If you have a loyal following, you can also sell your own products or services. This can include anything from digital products like e-books or courses to physical products like merchandise or your own branded products.
As a beginner influencer, it's important to be selective about the brands and products you promote. You should only promote products that align with your values and interests, and that you would genuinely use or recommend to your followers. You can attract more brand partnerships and earn a steady income from your social media presence. Start by building a reputation for authenticity and credibility.