Your blog readers visit once, then are never to be seen again. Sound familiar? Getting a steady stream of visitors to your blog can be a challenge, but there are some strategies you can use to attract visitors to your blog, get them to stay on your site longer, and then get them coming back again and again! Here are 21 ways to keep your blog readers coming back for more!
1. Collect their email
I am putting this tip at the very top of the list, as it’s the single most important strategy you should be using. Put together a free offer (your gift to a prospective customer or client), info products work very well – perhaps an eBook, white paper or other downloadable product – and promote it to your blog readers. The beauty of this strategy is that you can then promote your blog posts in your weekly newsletter.
2. Link to related posts
Do you offer multiple blog posts on a similar topic? Make sure you include a link to other, relevant posts! (“If you enjoyed this post, you may also like….”). This WORKS!
3. Write guest posts for other popular blogs in your niche
Guest posting can be a great way to reach a new, targeted audience, and to re-connect with people who may have already visited your site. Be sure to link back to a dedicated landing page in your guest bio so you can collect new visitors’ emails!
4. Respond to comments
New readers love it when they know that you read and respond to their comments. Everyone wants to have a voice and know that their voice is being heard. This is fantastic way to honor and show appreciation for your readers. PLUS, it’s a fantastic way to get to know your readers.
5. Show some personality
If your writing is dry and boring, your blog is going to be forgettable. Make it UNforgettable by injecting some of your own personality and humor into your posts!
6. Suggest related posts or popular posts
Using a related posts plugin like WordPress Related Posts can increase page views and amount of time your visitors spend on your site.
7. Write a blog series
Instead of writing a bunch of unrelated blog posts, why not write a series that will keep your readers coming back for more? Write a multi-part series that will promise in-depth information or guidance on a particular topic.
8. Participate in industry-related conversations
If you want your blog to stay top-of-mind, you’ll need to regularly participate in conversations happening in your industry. Comment on other blogs, in forums, and of course, on social media.
9. Create monthly summary posts
This is a fantastic way to highlight some of your best content from the month but more importantly, it is a quick and easy way to repurpose your content and showcase it in a unique way. These types of posts showcase to your readers that you consistently publish great content throughout the month.
10. Promote your posts in a Facebook or LinkedIn group
Create a Facebook or LinkedIn group where you can regularly share links to your new blog posts. I wouldn’t recommend using this strategy in someone else’s group, unless they explicitly state that sharing links is allowed!
11. Get other well-known bloggers to guest blog on your site
Having a well-known blogger write for you is a great way to attract visitors to your site. Not only will your visitors want to read the posts, your guest blogger will likely also promote the post to his or her audience.
12. Frequently add new content
If you want your visitors to keep checking back, you absolutely must be regularly adding new content. If you haven’t already gotten yourself on a blog content schedule, I would highly recommend you do so now. Hubspot offers a free blog editorial calendar template which you can download here.
13. Submit your blog posts to social bookmarking sites
14. Optimize your posts for SEO
If you want to continually attract new traffic to your site, you should be optimizing your posts for the search engines. Here are 5 SEO tactics you should start using immediately.
15. Regularly promote your posts on social media
Are you regularly sharing links to your blog posts with your Facebook, Twitter and Google+ fans and followers? We know that social media posts with links get more engagement, so make sure you are regularly using this strategy!
16. Promote your RSS feed
Don’t forget to explicitly ask your readers to sign up for your feed or to bookmark your site.
17. Do an experiment and invite your readers along for the ride
Want to accomplish a certain task or reach a certain goal? Your readers will love coming along for the ride! Check out how Neil Patel is doing this with his monthly “How to generate $100,000 a month from a new blog” series.
18. Use remarketing to remind past visitors what they are missing
Google AdWords and Facebook ads lets you show your ads to people who have already visited your site. For more on this, see my post What is Retargeting and Why Should You Use it?
19. Add a call to action to each post
At the end of each post, suggest a further action your visitors can take. Suggest a related post, or let them know where they can find more information. This will increase pageviews and time on site, and provide a better overall user experience for your readers.
20. Write resource posts your readers can reference again and again
Create a number of posts your visitors will want to bookmark and revisit periodically. These posts could contain industry stats or research, a list of websites or articles on a particular topic, a directory of recommended businesses in your niche, etc.
21. Write amazing content
This pretty much goes without saying, but I felt I should say it anyway! If you don’t have amazing, unique content, the first 20 tips won’t work…at least not in the long run. Make sure you’re writing high-quality content that does a great job of covering a unique angle on your topic.
There you have it: 21 ways to keep your blog readers coming back for more!
What would you add to this list? Share with us below!