7 Email Marketing Tips for Small Businesses

Is your email marketing working for you?

Or, are you struggling to get your emails opened and read?

If you’re not getting engagement, leads and sales from your efforts, this post is for you.

I’m going to share 7 email marketing tips for small businesses that will ensure all your hard work is actually getting you results!

But first…

Why Is Email Marketing So Important?

email-marketing-tips

If you haven’t been doing any email marketing – or if you have, but haven’t been seeing results from it – you might assume it’s not all that important for your business.

But, I can tell you that when done right, email marketing holds HUGE promise for your business.

For instance, did you know that….

59% of marketers say email marketing is their #1 source of ROI?

Or, that 81% of small businesses use email marketing as their primary way to get new customers?

Or, how about that conversation rates for email are higher than for Search, direct traffic or social media?

Did you know that 59% of marketers say email marketing is their #1 source of ROI or that 81% of small businesses use email marketing as their primary way to get new customers?Click To Tweet

These are some pretty incredible numbers!

And, they aren’t just random statistics.

I’ve been using email marketing for many years, and it’s actually the #1 driver of revenue in my business!

Using email marketing I have managed to build a list of over 150,000 people who can’t wait to hear about my new products and services.

In fact, all told, I estimate I’ve earned over 7 figures JUST from my email marketing efforts!

If this is something you’d like to experience in your business, keep reading and I’ll tell you how.

7 Email Marketing Tips for Small Businesses

Following are 7 strategies you’ll definitely want to try to get the best results from your email marketing efforts.

1. Email Frequently (It May be More Often Than You Think).

emailing-subscribers-frequently

I know many business owners are worried about emailing their subscribers too frequently.

They think people will get annoyed and will unsubscribe; and of course, it NEVER feels good when this happens!

However, it’s all in how you look at it: Personally, I would rather have a smaller list of truly engaged subscribers who can’t wait to get my emails (and ultimately, who are more likely to buy my stuff), than a huge list of people who get annoyed every time I email them.

I say, let those people unsubscribe and focus on the people who truly want to hear from you!

So…how often SHOULD you email your subscribers?

There is no one-size-fits-all answer.

According to HubSpot, 35% of marketers email their list 3-5 times each week.

According to HubSpot, 35% of marketers email their list 3-5 times each week.Click To Tweet

I email my subscribers around 3 times each week, and this is what works for me.

In general, I recommend emailing your subscribers an absolute minimum of once per week. But definitely test out a bunch of different frequencies with your list, and see what works best for you!

2. Make Sure Your Emails Look Good on Mobile.

emails-mobile-resposiveness

There’s a good chance you send your email campaigns from your computer, which is totally fine.

However, for this email marketing tip, it’s important to keep in mind that many of your subscribers are probably opening your emails exclusively on their mobile device. In fact, according to research done by Litmus, this may be true for around 42% of your subscribers.

However, it’s important to keep in mind that many of your subscribers are probably opening your emails exclusively on their mobile device. In fact, according to research done by Litmus, this may be true for around 42% of your subscribers.Click To Tweet

This means your emails HAVE to look good on mobile!

Most email marketing software will provide built-in email templates that are specifically optimized for mobile.

However, it’s always a good idea to double-check that your images, formatting and text all look good on computers, tablets and smartphones!

3. Nail Your Subject Line.

Your email subject lines MATTER!

They can have an enormous impact on your open rates, so make sure you take your time and test a variety of options before sending to your entire list.

For instance, did you know that including an emoji in your subject line can actually increase open rates?

In a test done by Return Path, using emojis in a St. Patrick’s Day subject line increased open rates by a whopping 42%:

emails-for-st-patricks-day

Via Return Path

In a test done by Return Path, using emojis in a St. Patrick’s Day subject line increased open rates by a whopping 42%.Click To Tweet

Of course, emojis aren’t the only way to potentially improve your subject lines.

Some other tips include using short, descriptive subject lines rather than long, fancy ones, adding a “first name” merge tag to personalize your subject lines, and using numbers and lists to draw people in (e.g., “5 Easy Ways to Get More Clients”).

4. Split Test Your Emails.

I know, I know…this sounds complicated and time-consuming.

Fortunately, it’s easier than ever to try out different strategies to see which ones come out on top!

For instance, if you use ActiveCampaign (which is the email marketing service I use and recommend), you can split test up to five different versions of an email.

Here’s how it works: Create different versions of your email, altering one element in each (for instance, your subject line).

You can then send each version to a small number of people on your list to see which ones work best.

split-test-emails

As you can see above, you can even get the system to determine the “winning” email, and then get it to automatically send out to the rest of your list.

How cool is that?

5. Personalize Your Emails.

personalize-emails

I’m not just talking about addressing your subscribers by name…although that’s important too.

I’m talking about sending emails to your subscribers based on their interests, needs, and how they’ve interacted with you in the past.

There are so many ways to segment your audience so you’re only sending the most relevant and timely emails. For instance, you can segment people by:

  • Those who have purchased something from you (or who haven’t)
  • Who have clicked on a particular link
  • People who have expressed interest in a certain topic
  • Demographic: for instance, age, gender or location

Think email segmentation isn’t really that important or beneficial?

According to Mailchimp, using segmented emails results in an average of 14.31% higher open rates, and 100% higher click rates than using non-segmented ones!

According to Mailchimp, using segmented emails results in an average of 14.31% higher open rates, and 100% higher click rates than using non-segmented ones!Click To Tweet

6. Use the Double-Open Strategy.

doube-optin-email-strategy

Isn’t it frustrating when you slave over an email, and then only a small portion of your audience actually opens and reads it?

This is what a double-open campaign is meant to help with.

Every time you send out an email campaign, plan to send it twice: once to everyone on your list, and then once to those who didn’t open it the first time.

Use this strategy along with split testing (see #4 above) for optimal results. A few days after you send the email the first time, change the subject line, and then send it again.

You’ll be amazed at how effective this simple, easy strategy can be!

7. Use a Freebie to Build Your List…Fast.

use-freebie-to-build-email-list

All these email marketing tips for small businesses are great…but mean nothing if you don’t actually have people on your email list!

The #1 strategy I recommend to get people on your list is to use a freebie – aka, a lead magnet. This is some type of incentive you offer to people in exchange for joining your email list. It could be an eBook, guide, pdf, template, video, or really anything that’s enticing enough that people will be willing to hand over their email.

I recommend making sure your freebie solves ONE specific problem, and that it’s closely related to your paid products or services; this way it’s a natural “next step” for your subscribers to want to buy what you’re offering.

Want step-by-step help with getting more subscribers onto your list? Not sure where to start?

I’ve created two trainings that will help!

My workshop, Get Your First 1,000 Email Subscribers for Free With These Simple Steps, will show you the TWO things that will make your lead magnet irresistible, and will help you figure out exactly what type of freebie your audience actually wants.

Want to know how social media can help you grow your list? My workshop, How to Build Your Email List with Social Media will show you exactly how to move your social media followers to your list. This is SO important!

Can’t decide which workshop to take? Join my Business Builder’s Academy and get access to both trainings, as well 50+ other workshops, courses, and resources!

Final Thoughts

Email marketing is so important for the success of your small business.

It’s one of the BEST ways to connect with your audience, and of course to get a consistent stream of leads and sales.

I hope these 7 email marketing tips for small businesses have helped give you some direction and inspiration, so you can start reaping the rewards of email marketing for yourself!

Which of the strategies above are you going to use in your email marketing this week? Share with us below!

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ariful khan
ariful khan
6 months ago

nice post for helping man

Vaibhav Jain
Vaibhav Jain
6 months ago

This is quite an informative blog. Extremely useful points to create a huge impact in email marketing. Keep the good work going.

Habeeb Ur rehman
Habeeb Ur rehman
6 months ago

Nice Post love to read it

Shalabh Aggarwal
Shalabh Aggarwal
6 months ago

Really liked your content.

Very Useful.

Thanks!

Cheers,
Shalabh

Armaghan
Armaghan
6 months ago

Such a piece of excellent information given above. Thanks for sharing. But I want to know more what are other ways except email marketing and social media organically? Please share your article about it.

yogendra SS
yogendra SS
6 months ago

Nice article, Thanks for share this information. I found this very helpful.

Wilson
Wilson
6 months ago

Deliver targeted messages
Email marketing drive revenues which one of important people doing it. Also it helps to builds brands and deliver messages to targeted audiences in mass.

Protik Dh
Protik Dh
6 months ago

Thanks for the tips. These tips look good for beginners.
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

queryexpress
queryexpress
6 months ago

Hai Kim
really nowadays email marketing is grooming and it’s the best solution for digital marketing or drop shipping. thanks for this valuable content

Alexandre
Alexandre
6 months ago

Thank you for this useful information

Newton Onukwusi
Newton Onukwusi
6 months ago

Thanks for the email marketing bullet points you dropped on this article i will make use of them as i embark my email marketing journey…

Njkadir
Njkadir
6 months ago

nice post admin thanks for sharing

Jagmohan singh
Jagmohan singh
6 months ago

Yeah totally agree with your all points, but my personal experiences is, the consistent look on both mobile and desktop really make big difference

Ravi Verma
Ravi Verma
6 months ago

Email marketing is such a great tool to boos affiliate products, Nice content!

Pradeep Kakade
Pradeep Kakade
6 months ago

Amazing Post really happy to say it was an interesting post

snapdragon
snapdragon
6 months ago

Awesome, Thanks for contributing your important time to post such an interesting & useful collection of knowledgeable resources that are always of great need to everyone. I visit this blog first time and encourage by this good stuff work. Unbelievable post keep posting

webeify
webeify
6 months ago

Hi
This is amazing article given by you ,
i searched many ideas in google but your article simply awesome
thank you very much

Muhammed Hamza Rashid
Muhammed Hamza Rashid
6 months ago

Hi there,

Your email marketing tips are one of the best tips I have found yet on Internet.

Você Digital propaganda
Você Digital propaganda
6 months ago

Very good content! Congratulations!

Jonathan Gasawneh
Jonathan Gasawneh
6 months ago

This article was very inciteful and it really helped me grasp a better understanding of email marketing.

Arjun
Arjun
6 months ago

Awesome!!! email-marketing-tips out of 7 I loved the 5th one which personalizes your email list .without knowing audiences interest send something is useless. you clearly explain on the 5th tip great work.

technodani
technodani
6 months ago

Thanks for sharing such useful information on email marketing. It helps me a lot in my Blogging Journey…Keep sharing this type of blog..stay safe and healthy…

Mubashar Khalil
Mubashar Khalil
6 months ago

thanks for sharing this great information by following these strategies I will definitely want to try to get the best results from my email marketing efforts.

Vikas
Vikas
6 months ago

Very informative article,it helps alot thanks for sharing it

Rajeev kumar
Rajeev kumar
6 months ago

Great article, thanks for sharing! Would definitely try out some of the tactics here

ViralAd
ViralAd
6 months ago

Thank you! This is very informative!

Hamza
Hamza
6 months ago

hello How Are You
I read your article and i like your article and i get more ideas from your article and
i get knoledge from your article

Desentupidora em Curitiba
Desentupidora em Curitiba
6 months ago

Thanks, this post was very informative

Santiy Prediction
Santiy Prediction
6 months ago

Really amazing tips…..Thank you:)

lavish
lavish
6 months ago

thanks for your blog

holderbrane
holderbrane
6 months ago

Woow it’s is very useful article
This article is amazing

Rahul Kohali
Rahul Kohali
6 months ago

I wanna say thank you for providing this great information. I feel too good to read this awesome blog. Keep sharing this type of content.

Jonathan Plumber
Jonathan Plumber
6 months ago

This article was super helpful irrespective

Sathish Arumugam
Sathish Arumugam
6 months ago

Though we come across many articles on email marketing tips, we get something new ideas while reading every article. Hence, A/B testing is crucial in email marketing – the campaign becomes gets successful after so many attempts. Thanks for your valuable email marketing tips.

holderbrane
holderbrane
6 months ago

Amazing this article is very helpful for us
I like it

sandip regmi
sandip regmi
6 months ago

Thank You so much this will help me a lot For Email Marketing.

David Roy
David Roy
6 months ago

Fantastic and well-written post. Also thanks for highlighting this topic. I really gain helpful ideas through this post and your blogs are really a great helping hand for several reader including me.

kamir bouchareb st
kamir bouchareb st
6 months ago

very good thanks

Masum Shaikh
Masum Shaikh
6 months ago

Thanks for sharing this helpful email marketing tips

Immigration Australia
Immigration Australia
6 months ago

nice post thanks for it keep it up

Jesika
Jesika
6 months ago

Thanks for the email marketing bullet points you dropped on this article i will make use of them as i embark my email marketing journey

Mian Shahid
Mian Shahid
6 months ago

Very informative article written on the specific topic. The writer has great abilities to convey his knowledge.

Will surely share this knowledge with my friends.

Joy Ben
Joy Ben
6 months ago

Very informative article written on the specific topic. The writer has great abilities to convey his knowledge.

Will surely share this knowledge with my friends.

shakil
shakil
6 months ago

E-mail marketing very goog

Infinit tech guide
Infinit tech guide
6 months ago

Nice information

hpo
hpo
6 months ago

After a long time found website which gives so detailed information about every topic.
Very helpful.
Looking forward to learn more from your website.
Thank you for sharing.

idsbuddy
idsbuddy
6 months ago

Hi. your post is so nice and I really loved reading your post.
It was very well authored and easy to understand. Great Thanks for sharing awesome info.

Bespoke AV Furniture
Bespoke AV Furniture
6 months ago

Funnily enough, I’ve implemented all of these 7 email marketing tips – already helping with online conversion rates.

Thanks so much!

Deuler Neto
Deuler Neto
6 months ago

Nice!

Ahmad
Ahmad
6 months ago

Hi dude thank you for really nice content I started my website but I enabled email now after reading this post I will add email section to my website because email marketing is very useful for any website

[if mso]
[if mso]
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