7 Email Marketing Tips for Small Businesses

Is your email marketing working for you?

Or, are you struggling to get your emails opened and read?

If you’re not getting engagement, leads and sales from your efforts, this post is for you.

I’m going to share 7 email marketing tips for small businesses that will ensure all your hard work is actually getting you results!

But first…

Why Is Email Marketing So Important?

email-marketing-tips

If you haven’t been doing any email marketing – or if you have, but haven’t been seeing results from it – you might assume it’s not all that important for your business.

But, I can tell you that when done right, email marketing holds HUGE promise for your business.

For instance, did you know that….

59% of marketers say email marketing is their #1 source of ROI?

Or, that 81% of small businesses use email marketing as their primary way to get new customers?

Or, how about that conversation rates for email are higher than for Search, direct traffic or social media?

Did you know that 59% of marketers say email marketing is their #1 source of ROI or that 81% of small businesses use email marketing as their primary way to get new customers?Click To Tweet

These are some pretty incredible numbers!

And, they aren’t just random statistics.

I’ve been using email marketing for many years, and it’s actually the #1 driver of revenue in my business!

Using email marketing I have managed to build a list of over 150,000 people who can’t wait to hear about my new products and services.

In fact, all told, I estimate I’ve earned over 7 figures JUST from my email marketing efforts!

If this is something you’d like to experience in your business, keep reading and I’ll tell you how.

7 Email Marketing Tips for Small Businesses

Following are 7 strategies you’ll definitely want to try to get the best results from your email marketing efforts.

1. Email Frequently (It May be More Often Than You Think).

emailing-subscribers-frequently

I know many business owners are worried about emailing their subscribers too frequently.

They think people will get annoyed and will unsubscribe; and of course, it NEVER feels good when this happens!

However, it’s all in how you look at it: Personally, I would rather have a smaller list of truly engaged subscribers who can’t wait to get my emails (and ultimately, who are more likely to buy my stuff), than a huge list of people who get annoyed every time I email them.

I say, let those people unsubscribe and focus on the people who truly want to hear from you!

So…how often SHOULD you email your subscribers?

There is no one-size-fits-all answer.

According to HubSpot, 35% of marketers email their list 3-5 times each week.

According to HubSpot, 35% of marketers email their list 3-5 times each week.Click To Tweet

I email my subscribers around 3 times each week, and this is what works for me.

In general, I recommend emailing your subscribers an absolute minimum of once per week. But definitely test out a bunch of different frequencies with your list, and see what works best for you!

2. Make Sure Your Emails Look Good on Mobile.

emails-mobile-resposiveness

There’s a good chance you send your email campaigns from your computer, which is totally fine.

However, for this email marketing tip, it’s important to keep in mind that many of your subscribers are probably opening your emails exclusively on their mobile device. In fact, according to research done by Litmus, this may be true for around 42% of your subscribers.

However, it’s important to keep in mind that many of your subscribers are probably opening your emails exclusively on their mobile device. In fact, according to research done by Litmus, this may be true for around 42% of your subscribers.Click To Tweet

This means your emails HAVE to look good on mobile!

Most email marketing software will provide built-in email templates that are specifically optimized for mobile.

However, it’s always a good idea to double-check that your images, formatting and text all look good on computers, tablets and smartphones!

3. Nail Your Subject Line.

Your email subject lines MATTER!

They can have an enormous impact on your open rates, so make sure you take your time and test a variety of options before sending to your entire list.

For instance, did you know that including an emoji in your subject line can actually increase open rates?

In a test done by Return Path, using emojis in a St. Patrick’s Day subject line increased open rates by a whopping 42%:

emails-for-st-patricks-day

Via Return Path

In a test done by Return Path, using emojis in a St. Patrick’s Day subject line increased open rates by a whopping 42%.Click To Tweet

Of course, emojis aren’t the only way to potentially improve your subject lines.

Some other tips include using short, descriptive subject lines rather than long, fancy ones, adding a “first name” merge tag to personalize your subject lines, and using numbers and lists to draw people in (e.g., “5 Easy Ways to Get More Clients”).

4. Split Test Your Emails.

I know, I know…this sounds complicated and time-consuming.

Fortunately, it’s easier than ever to try out different strategies to see which ones come out on top!

For instance, if you use ActiveCampaign (which is the email marketing service I use and recommend), you can split test up to five different versions of an email.

Here’s how it works: Create different versions of your email, altering one element in each (for instance, your subject line).

You can then send each version to a small number of people on your list to see which ones work best.

split-test-emails

As you can see above, you can even get the system to determine the “winning” email, and then get it to automatically send out to the rest of your list.

How cool is that?

5. Personalize Your Emails.

personalize-emails

I’m not just talking about addressing your subscribers by name…although that’s important too.

I’m talking about sending emails to your subscribers based on their interests, needs, and how they’ve interacted with you in the past.

There are so many ways to segment your audience so you’re only sending the most relevant and timely emails. For instance, you can segment people by:

  • Those who have purchased something from you (or who haven’t)
  • Who have clicked on a particular link
  • People who have expressed interest in a certain topic
  • Demographic: for instance, age, gender or location

Think email segmentation isn’t really that important or beneficial?

According to Mailchimp, using segmented emails results in an average of 14.31% higher open rates, and 100% higher click rates than using non-segmented ones!

According to Mailchimp, using segmented emails results in an average of 14.31% higher open rates, and 100% higher click rates than using non-segmented ones!Click To Tweet

6. Use the Double-Open Strategy.

doube-optin-email-strategy

Isn’t it frustrating when you slave over an email, and then only a small portion of your audience actually opens and reads it?

This is what a double-open campaign is meant to help with.

Every time you send out an email campaign, plan to send it twice: once to everyone on your list, and then once to those who didn’t open it the first time.

Use this strategy along with split testing (see #4 above) for optimal results. A few days after you send the email the first time, change the subject line, and then send it again.

You’ll be amazed at how effective this simple, easy strategy can be!

7. Use a Freebie to Build Your List…Fast.

use-freebie-to-build-email-list

All these email marketing tips for small businesses are great…but mean nothing if you don’t actually have people on your email list!

The #1 strategy I recommend to get people on your list is to use a freebie – aka, a lead magnet. This is some type of incentive you offer to people in exchange for joining your email list. It could be an eBook, guide, pdf, template, video, or really anything that’s enticing enough that people will be willing to hand over their email.

I recommend making sure your freebie solves ONE specific problem, and that it’s closely related to your paid products or services; this way it’s a natural “next step” for your subscribers to want to buy what you’re offering.

Want step-by-step help with getting more subscribers onto your list? Not sure where to start?

I’ve created two trainings that will help!

My workshop, Get Your First 1,000 Email Subscribers for Free With These Simple Steps, will show you the TWO things that will make your lead magnet irresistible, and will help you figure out exactly what type of freebie your audience actually wants.

Want to know how social media can help you grow your list? My workshop, How to Build Your Email List with Social Media will show you exactly how to move your social media followers to your list. This is SO important!

Can’t decide which workshop to take? Join my Business Builder’s Academy and get access to both trainings, as well 50+ other workshops, courses, and resources!

Final Thoughts

Email marketing is so important for the success of your small business.

It’s one of the BEST ways to connect with your audience, and of course to get a consistent stream of leads and sales.

I hope these 7 email marketing tips for small businesses have helped give you some direction and inspiration, so you can start reaping the rewards of email marketing for yourself!

Which of the strategies above are you going to use in your email marketing this week? Share with us below!

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117 thoughts on “7 Email Marketing Tips for Small Businesses”

  1. This is quite an informative blog. Extremely useful points to create a huge impact in email marketing. Keep the good work going.

  2. Such a piece of excellent information given above. Thanks for sharing. But I want to know more what are other ways except email marketing and social media organically? Please share your article about it.

  3. Deliver targeted messages
    Email marketing drive revenues which one of important people doing it. Also it helps to builds brands and deliver messages to targeted audiences in mass.

  4. Thanks for the tips. These tips look good for beginners.
    Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

  5. Hai Kim
    really nowadays email marketing is grooming and it’s the best solution for digital marketing or drop shipping. thanks for this valuable content

  6. Thanks for the email marketing bullet points you dropped on this article i will make use of them as i embark my email marketing journey…

  7. Yeah totally agree with your all points, but my personal experiences is, the consistent look on both mobile and desktop really make big difference

  8. Awesome, Thanks for contributing your important time to post such an interesting & useful collection of knowledgeable resources that are always of great need to everyone. I visit this blog first time and encourage by this good stuff work. Unbelievable post keep posting

  9. Hi
    This is amazing article given by you ,
    i searched many ideas in google but your article simply awesome
    thank you very much

  10. Awesome!!! email-marketing-tips out of 7 I loved the 5th one which personalizes your email list .without knowing audiences interest send something is useless. you clearly explain on the 5th tip great work.

  11. Thanks for sharing such useful information on email marketing. It helps me a lot in my Blogging Journey…Keep sharing this type of blog..stay safe and healthy…

  12. thanks for sharing this great information by following these strategies I will definitely want to try to get the best results from my email marketing efforts.

  13. hello How Are You
    I read your article and i like your article and i get more ideas from your article and
    i get knoledge from your article

  14. I wanna say thank you for providing this great information. I feel too good to read this awesome blog. Keep sharing this type of content.

  15. Though we come across many articles on email marketing tips, we get something new ideas while reading every article. Hence, A/B testing is crucial in email marketing – the campaign becomes gets successful after so many attempts. Thanks for your valuable email marketing tips.

  16. Fantastic and well-written post. Also thanks for highlighting this topic. I really gain helpful ideas through this post and your blogs are really a great helping hand for several reader including me.

  17. Thanks for the email marketing bullet points you dropped on this article i will make use of them as i embark my email marketing journey

  18. Very informative article written on the specific topic. The writer has great abilities to convey his knowledge.

    Will surely share this knowledge with my friends.

  19. Very informative article written on the specific topic. The writer has great abilities to convey his knowledge.

    Will surely share this knowledge with my friends.

  20. After a long time found website which gives so detailed information about every topic.
    Very helpful.
    Looking forward to learn more from your website.
    Thank you for sharing.

  21. Hi. your post is so nice and I really loved reading your post.
    It was very well authored and easy to understand. Great Thanks for sharing awesome info.

  22. Bespoke AV Furniture

    Funnily enough, I’ve implemented all of these 7 email marketing tips – already helping with online conversion rates.

    Thanks so much!

  23. Hi dude thank you for really nice content I started my website but I enabled email now after reading this post I will add email section to my website because email marketing is very useful for any website

  24. Your Online Business information is very effective to all. Because this is enough motivated to grow up online business thoughts, skills, and knowledge. So thank you so much.

  25. Kim,

    Probably the email campaign that wins the mobile users would be the most successful since everything is handy with the smart phones. Thanks for your email marketing tips for getting more clicks and conversions.

  26. Thanks Kim for giving the amazing insights about Email Marketing. You are right, Email Marketing has a lot of importance, many digital marketers ignore this strategy to grab the targeted audience.

  27. Hey its a nice tips and tricks about email marketing. i personally like point 2 nd point 4 which we should always keep in mind

  28. Hi! Kim I have read the blog. Thanks for such really nice content. I got beneficial information from this content that will help to grow my business by using Email- Marketing.

  29. A very informative article written on the specific topic. The writer has great abilities to convey his knowledge.

    Will surely share this knowledge with my friends.

  30. I know email marketing is a great idea. But it is so hard to build mail list. I hope your tips will help me sort out my problem.

  31. Awesome, Thanks for contributing your important time to post such an interesting & useful collection of knowledgeable resources that are always of great need to everyone. I visit this blog first time and encourage by this good stuff work. Unbelievable post keep posting

  32. These Email Marketing Tips for Small Businesses are really awesome. I also applied it for my website also. This helped me a lot. Thanks you so much.

  33. This is awesome. I didn’t expect this knowledge for free. Thanks for sharing this valuable knowledge with us.

    Excellent work keep going on to provide such a nice information

  34. 24by7it Solutions

    Thank you for this Informative Blog.

    I am a Daily reader of the blog, and I would like to thank all of you who have shared These Valuable Email Marketing Tips and opinions With us. I am happy to hear from you and to read your Tips and Ideas.

  35. Today with help of email marketing tools, companies are precisely targeting their clients with a personal touch. Also, get to know when mail should be sent, email has been read or not.

  36. After a long time found website which gives so detailed information about email marketing. This is very useful for new user who wants to learn digital marketing and e mail marketing because now a days e mail marketing is good technique to grow your business.

    Thank you

  37. Hi Kimsgart,
    After very long time found this blog which gives so detailed information with beautiful topic.
    Thank you for sharing.

  38. I had no idea about email marketing. I understand this very well after reading your wonderful blog. Truly you have explained very nicely. thanks a lot.

  39. I have read you post, Great work you really did it very well. Keep working like this and sharing informative posts like ,this one. keep it up. I’m waiting for your next post.

  40. Hi Kim

    Thanks for this informative post.

    I wish You could create more posts like this and it would be more helpful

  41. Hello !!
    Wow, great article!
    Thanks for sharing this valuable and informative piece of content. I like this very much.

  42. Many thanks Kim. You’ve put some great points in there, whether for a psychotherapy and counselling business like mine, or any other kind of business!

  43. thanks for sharing this with us. it was great to learn so much about email marketing from your blogs. i must say that you are a very good content writer too because i understood everything so easily.

  44. you have so detailed knowledge of email marketing i must say that. thank you because you share your knowledge in details without any ads in between the article.

  45. Hi There,
    Thanks for sharing such insightful content. I always suck at emails. your post helped me a bit. So thanks again. God Bless

  46. Thanks for sharing this informative article. It is really very helpful to us who wants to grow Internet Marketing.

  47. Hi, nice post, keep it up always, i have also one site i want to do e mail marketing for my site name is www. utterbug.com will u suggest how can start email marketing for my site.

  48. Thank you for the suggestions. These steps sound like beginner’s tips.
    Email marketing has been effective for years, and for good reason. Social Media provides the most direct and effective way of connecting with your followers, nurturing them, and turning them into customers.

  49. Nice Post Kim. mainly the point I loved where You discover that is mobile-friendly email. most of the time we ignore this point

  50. Excellent tips for email marketing, I will definitely share this with my friends. Thanks, for the information.

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