Have a Facebook group you’re trying to grow? Have you considered leveraging Pinterest to promote your group and increase your membership?
By the way, throughout this post, I’m going to recommend creating custom graphics for Pinterest. Not a graphic designer, or have no idea where to start with creating pins? Don’t worry: you can easily create them for free using Canva or Easil templates!
In this post, I’m going to share 9 Tips for Leveraging Pinterest to Promote Your Facebook Group.
1. Create a Pin Directly Promoting Your Group.
This is probably the easiest and most obvious way to start sending traffic to your group and leverage pinterest for you Facebook Group!
Create a graphic that explicitly invites your target demographic to join your group…like what the Pitch to Travel Writers group has done:
Of course, be sure to link directly to your Facebook group from the pin.
Easy peasy, right?
2. Create a Pin Promoting What People Will Get From Your Group.
Similar to #1, but this time, really emphasize the knowledge, skills or type of support people will get inside your group, as TruFlex Media has done here:
Be sure to include a brief description of your group on the pin, and be really explicit about the main benefits or “WIIFT” of your group – what’s in it for them.
In this case, it’s learning marketing skills, and getting more leads and sales for your business that will allow you to grow your following.
3. Create a “Best Facebook Groups” Blog Post and Corresponding Pin.
People LOVE “best of” lists!
Create a blog post sharing all the best Facebook groups in your industry or niche. For instance, The Mogul Mom put together a list of all the best Mompreneur Facebook groups:
In the blog post, be sure to position YOUR Facebook group as the best, most helpful, and most supportive group around!
4. Create Pins For Your Blog Posts…Which Link to Your Group.
You’re already creating pins to drive traffic to your blog posts.
If you want to ALSO drive traffic to your Facebook group, make sure your blog visitors quickly see that they can also join your group…like the folks at Food Bloggers Central have done:
Put a simple banner ad like the one above in your sidebar, or include calls to action at the end of your blog posts (“Join our Facebook group for additional support”).
This tip to leverage Pinterest is a great way to grow your blog traffic and Facebook membership at the same time!
5. Create Pins For Posts You Share in Your Facebook Group.
More and more business owners are using their Facebook groups as kind of mini-blogs or websites. They’re sharing long-form content in their Facebook group posts, rather than directing their group members to their blog posts (because outside links tend to not do so well on Facebook).More and more business owners are using their Facebook groups as kind of mini-blogs or websites. They’re sharing long-form content in their Facebook group posts, rather than directing their group members to their blog posts (because outside links tend to not do so well on Facebook).Click To Tweet
When you have a post like this in your group, create a corresponding pin and pin it to your Facebook group board (see #6).
Better yet, automate the process using Zapier!
Using the Facebook Groups + Pinterest integration (pictured above), connect your group to your Pinterest account, and set it to automatically create a pin every time you add an event, photo, post or video to your group.
Pretty cool, right?
6. Create a Board for Your Facebook Group.
That pretty much says it all!
Create a Pinterest board where you’ll share pins you’ve created for all the content you share in your group….just as the Create Joy Weekly Facebook group has done:
If you have a public group, you can link directly to each specific piece of content. If you have a private group, people will obviously need to join the group in order to see that content!
In either case, it’s a great way to showcase your content – whether that’s your Facebook Lives, group posts, or even helpful documents or files you share in your group.
7. Offer a Freebie in Your Group, and Promote it on Pinterest.
Lead magnets don’t just have to be for building your email list! You can use your lead magnet to entice people to join your Facebook Group as well.
For instance, Every Day She’s Sparkling created a pin promoting both their Facebook Group and a free blogging toolkit:
While they’re using this toolkit as a way to get people on their email list, you could definitely up the ante by actually delivering the freebie within the Facebook Group.
Two birds with one stone!
8. Hold a Free Challenge in Your Group, and Promote it on Pinterest.
Free challenges are GREAT for getting engagement and for building your email list. However, they can also be fantastic for leveraging Pinterest to promote your Facebook Group!Free challenges are GREAT for getting engagement and for building your email list. However, they can also be fantastic for growing your Facebook group!Click To Tweet
Take a look at this pin from My Joy in Chaos:
They offer a free meal planning bootcamp which is delivered inside their private Facebook Group.
They then promote the bootcamp via a pin, and BOOM! They’re able to showcase their services, build their email list, and grow their Facebook Group…all at the same time.
Need help creating your own free challenge? Check out my brand new workshop, How to Create a Profitable 5-Day Challenge.
9. Hold a Contest in your Facebook Group and Promote it on Pinterest.
Last but not least, hold a contest in your Facebook Group, and promote the contest on Pinterest.
(Just be sure to adhere to Pinterest’s contest rules!).
Here’s an example from designer and diy’er, JenniferMaker:
This is a great way to get tons of engagement on Pinterest WHILE growing your Facebook group!
I love finding ways to cross-promote on different platforms, as it allows you to build your social media following much more quickly and more efficiently.
The 9 tips to leverage Pinterest to promote your Facebook Group above will help you do just that!
I would love to hear if you use any of the tips above to promote your Facebook Group – and also be sure to let me know of any other great tips you’re using!