9 Tips on Leveraging Pinterest To Promote Your Facebook Group

Have a Facebook group you’re trying to grow? Have you considered leveraging Pinterest to promote your group and increase your membership?


By the way, throughout this post, I’m going to recommend creating custom graphics for Pinterest. Not a graphic designer, or have no idea where to start with creating pins? Don’t worry: you can easily create them for free using Canva or Easil templates!

In this post, I’m going to share 9 Tips for Leveraging Pinterest to Promote Your Facebook Group.

1. Create a Pin Directly Promoting Your Group.

This is probably the easiest and most obvious way to start sending traffic to your group and leverage pinterest for you Facebook Group!

Create a graphic that explicitly invites your target demographic to join your group…like what the Pitch to Travel Writers group has done:

using-pinterest-to-promote-facebook-group

Of course, be sure to link directly to your Facebook group from the pin.

Easy peasy, right?

2. Create a Pin Promoting What People Will Get From Your Group.

Similar to #1, but this time, really emphasize the knowledge, skills or type of support people will get inside your group, as TruFlex Media has done here:

pins-to-grow-facebook-group

Be sure to include a brief description of your group on the pin, and be really explicit about the main benefits or “WIIFT” of your group – what’s in it for them.

In this case, it’s learning marketing skills, and getting more leads and sales for your business that will allow you to grow your following.

3. Create a “Best Facebook Groups” Blog Post and Corresponding Pin.

People LOVE “best of” lists!

Create a blog post sharing all the best Facebook groups in your industry or niche. For instance, The Mogul Mom put together a list of all the best Mompreneur Facebook groups:

pinterest-to-grow-facebook-group-blog

In the blog post, be sure to position YOUR Facebook group as the best, most helpful, and most supportive group around!

4. Create Pins For Your Blog Posts…Which Link to Your Group.

You’re already creating pins to drive traffic to your blog posts.

If you want to ALSO drive traffic to your Facebook group, make sure your blog visitors quickly see that they can also join your group…like the folks at Food Bloggers Central have done:

pinterest-to-drive-traffic-blog-facebook-group
Put a simple banner ad like the one above in your sidebar, or include calls to action at the end of your blog posts (“Join our Facebook group for additional support”).

This tip to leverage Pinterest is a great way to grow your blog traffic and Facebook membership at the same time!

5. Create Pins For Posts You Share in Your Facebook Group.

More and more business owners are using their Facebook groups as kind of mini-blogs or websites. They’re sharing long-form content in their Facebook group posts, rather than directing their group members to their blog posts (because outside links tend to not do so well on Facebook).

More and more business owners are using their Facebook groups as kind of mini-blogs or websites. They’re sharing long-form content in their Facebook group posts, rather than directing their group members to their blog posts (because outside links tend to not do so well on Facebook).Click To Tweet

When you have a post like this in your group, create a corresponding pin and pin it to your Facebook group board (see #6).

Better yet, automate the process using Zapier!
create-pins-to-connect-facebook-group

Using the Facebook Groups + Pinterest integration (pictured above), connect your group to your Pinterest account, and set it to automatically create a pin every time you add an event, photo, post or video to your group.

Pretty cool, right?

6. Create a Board for Your Facebook Group.

That pretty much says it all!

Create a Pinterest board where you’ll share pins you’ve created for all the content you share in your group….just as the Create Joy Weekly Facebook group has done:

using-pinterest-board-to-promote-facebook-group

If you have a public group, you can link directly to each specific piece of content. If you have a private group, people will obviously need to join the group in order to see that content!

In either case, it’s a great way to showcase your content – whether that’s your Facebook Lives, group posts, or even helpful documents or files you share in your group.

7. Offer a Freebie in Your Group, and Promote it on Pinterest.

Lead magnets don’t just have to be for building your email list! You can use your lead magnet to entice people to join your Facebook Group as well.

For instance, Every Day She’s Sparkling created a pin promoting both their Facebook Group and a free blogging toolkit:

offer-freebie-to-promote-facebook-group

While they’re using this toolkit as a way to get people on their email list, you could definitely up the ante by actually delivering the freebie within the Facebook Group.

Two birds with one stone!

8. Hold a Free Challenge in Your Group, and Promote it on Pinterest.

Free challenges are GREAT for getting engagement and for building your email list. However, they can also be fantastic for leveraging Pinterest to promote your Facebook Group!

Free challenges are GREAT for getting engagement and for building your email list. However, they can also be fantastic for growing your Facebook group!Click To Tweet

Take a look at this pin from My Joy in Chaos:

challenges-pinterest-promote-facebook-group

They offer a free meal planning bootcamp which is delivered inside their private Facebook Group.

They then promote the bootcamp via a pin, and BOOM! They’re able to showcase their services, build their email list, and grow their Facebook Group…all at the same time.

Need help creating your own free challenge? Check out my brand new workshop, How to Create a Profitable 5-Day Challenge.

9. Hold a Contest in your Facebook Group and Promote it on Pinterest.

Last but not least, hold a contest in your Facebook Group, and promote the contest on Pinterest.

(Just be sure to adhere to Pinterest’s contest rules!).

Here’s an example from designer and diy’er, JenniferMaker:

using-contests-to-promote-facebook-group
This is a great way to get tons of engagement on Pinterest WHILE growing your Facebook group!

Final Thoughts

I love finding ways to cross-promote on different platforms, as it allows you to build your social media following much more quickly and more efficiently.

The 9 tips to leverage Pinterest to promote your Facebook Group above will help you do just that!

Need more Pinterest tips and strategies? Check out these recent posts, How to Finally Monetize Pinterest and 10 Pinterest Tips and Tricks for Business Users.

I would love to hear if you use any of the tips above to promote your Facebook Group – and also be sure to let me know of any other great tips you’re using!

 

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Edson Felipe Benicio
Edson Felipe Benicio
1 year ago

Great tips, as always, congratulations

Umar FarOoqUl
Umar FarOoqUl
1 year ago

Amazing Post

Sri Sairam Subhayatra
Sri Sairam Subhayatra
1 year ago

Awesome Blog! It’s a great spot to find new information. Thank you so much for this wonderful article.

midosakr
midosakr
1 year ago

thanks so much for this

Techoview
Techoview
1 year ago

Great Information It helped me

Ranjit Madhukar Sirsat
Ranjit Madhukar Sirsat
1 year ago

Very informative post,thanks for sharing

sarfraz qamar
sarfraz qamar
1 year ago

this is very nice article really awesome and informatics

sarfraz qamar
sarfraz qamar
1 year ago

Wow-what an amazing article this is, thank you so much for sharing such great content with us indeed all the alternatives that you have shared are quite amazing and easy to find will surely share this with my friends and family as well for their reference.

vinod kumar
vinod kumar
1 year ago

Thanks for this information

Sayak saha
Reply to  vinod kumar
1 year ago

Very good post. Very informative post … Really helpful for me

AllAboutEnglishliterature
AllAboutEnglishliterature
1 year ago

This is really highly affective tips to grow blog traffic through Pinterest…

ashik
ashik
1 year ago

Excellent tips. It helps me for doing my facebook marketing. Thanks for share amazing tips.

Technodani
Technodani
1 year ago

Thanks for another great and helpful post. Get here some unique and new idea to create better content. This will help me to produce more unique and better content for my blog that will help to engage more readers. 🙂

Mr Vilen
Mr Vilen
1 year ago

Really appreciated! thanks for informative article and again big thanks

Salim
Salim
1 year ago

It’s really helpful for me…Thank You….

Ankit bhoj
Ankit bhoj
1 year ago

nice post for it student thanks for sharing i read your more content very nice i will waiting your next post

emma lily
emma lily
1 year ago

nice tips provide you. thank you its very helpful

Hong
1 year ago

Thanks for the great new information, this will help me create more new and unique content. Really appreciated!

venu madhav
venu madhav
1 year ago

I TRY YOUR TIS ON MY OLD FACEBOOK GROUP THIS TIPS REALLY WORKS THANKYOU

Ahmed Kamal
Ahmed Kamal
1 year ago

Very interesting information. This knowledge can help me.

Mamun
Mamun
1 year ago

Very good tips. This is essential to promote in Facebook Groups as well. Everybody follow these tips to promote worldwide. Thank you so much for nice article.

Fitness Yodha
Fitness Yodha
1 year ago

Hi, Kim
Thanks for sharing this tips and tricks of interest. really awesome tricks

Aaron Jarrels
1 year ago

I used the create a pinterest post and then used it on Facebook, it got more engagement than my other text only posts. Great advice and way to use content on multiple platforms. Cheers

Melissa
Melissa
1 year ago

Great article and super helpful as growing my facebook group is one of my next goals with my blog. Thankyou so much for all the tips!

Brawn
Brawn
1 year ago

I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.

SHOOPDEAL
SHOOPDEAL
1 year ago

In this blog great post and a very good article

Mariam Praise
Mariam Praise
1 year ago

Pinterest is a helpful social platform we do not know about yet. Thanks for sharing this helpful information. I’ll definitely check this out.

Ornive
Ornive
1 year ago

Thank you so much

shashi kashyap
shashi kashyap
1 year ago

Wonderful tips, it has gave me unexpected results.

GarageDoors Santa Rosa
GarageDoors Santa Rosa
1 year ago

Yeah I would like to thank her for keeping us updated

Sayak saha
1 year ago

Great post. Very knowledgeable and really thanks for sharing it’s helpful

Abhishek Sinha
Abhishek Sinha
1 year ago

Terrific article. Really informed and thank you very much for sharing it.

Fayaz Muhammad
Fayaz Muhammad
1 year ago

Great.A very helpful and informative blog.and a good post as well.thankyou

Abraham Victor
Abraham Victor
1 year ago

I just bump into your site for the first time and I landed on this article.
I never did consider leveraging on pintrest as something worth a try but from the insight you gave in this article, I will give it a try.
Thanks for taking out time to write.

Prince Mishra
Prince Mishra
1 year ago

Thank you for this article
I am searching how to generate traffic on my Facebook group post. In this artical i am learning to used the “How to” word in your pin post. I am trying it and i see the result. now it generate some traffic in starting.

Thankyou

Neeraj Kumar
Neeraj Kumar
1 year ago

Great information. Thanks for sharing this useful article.

Sea
Sea
1 year ago

Pinterest’s so stange for me. Your post’s really help me so much, thank you

DN Media News
DN Media News
1 year ago

Wow, Really Nice…i like it…

Dipankar Patra
1 year ago

Wow, Really awesome. I have learned good tips and tricks. I will follow all.

irfan
irfan
1 year ago

such an amazing article

Mekail Rahman
Mekail Rahman
1 year ago

I just enjoyed the post. You did excellent with the post. Nothing left out.

Seosmartkey
Seosmartkey
1 year ago

Thank you for sharing very useful information.

Filmygod
Filmygod
1 year ago

Your article is really very helpful .Thanks a lot

123lovestatus
123lovestatus
1 year ago

Wow kim,

Wery Useful Information, your Trick & tips is very impressive

Prince
Prince
1 year ago

Hello Kim
Many thanks for such great information.

Rajveer singh
Rajveer singh
1 year ago

Great work, i really understand each tricks and i will follow same

KEW
KEW
1 year ago

I like your content very much. It was so informative and useful for me

Amelia Desertsong
Amelia Desertsong
1 year ago

Never thought of using Pinterest to promote a Facebook group. These days it seems like Pinterest is the go-to place to promote just about anything!

Maria Moni Sarkar
Maria Moni Sarkar
1 year ago

Hi Kim,
Your tips is awesome and secrets techniques. Just love it.

Everette
1 year ago

What a brilliant idea! Cross promoting this way is nothing short of awesome!! It’s something that has been thought about or kind of thought about before but to see it in an article like this brings it home. Thanks for sharing!!

Liton Islam
Liton Islam
1 year ago

Great work, i really understand each tricks and i will follow same

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