5 Ways to Increase the Lifespan of Your Tweets

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We often talk about extending the reach of your tweets, but did you know it’s possible to increase their actual lifespan as well? While we don’t know the exact lifespan of the average tweet, we do know that most die out within 48 hours. And in many cases, the lifespan will be much, much shorter. […]

Brand Awareness Campaigns: What Are They, and How Do They Benefit Brands?


What does brand awareness mean to you? If you are a small business owner, this may not be a concept you have given much thought to. When you are busy developing your products, carrying out services or just doing the mundane daily tasks associated with running a business, thinking strategically about how to increase your […]

How to Double Your List With Your Fan Page

How to Double Your List With Your Fan Page

There is no substitute for an engaged, healthy email list. While I obviously LOVE social media, your email list is one of the few properties you actually own online. It is your real estate! With Facebook increasingly limiting our access and exposure to our fans’ newsfeeds, funneling your social media audience into your email list […]

This Just In: The 2014 Social Media Marketing Industry Report!


Social Media Examiner just released their much-anticipated 2014 Social Media Marketing Industry Report. This is a must-read report for anyone involved directly or indirectly in social media, as it gives us a snapshot of: How much time and effort marketers are putting into their social media efforts Exactly how they’re using social media for marketing […]