20 Ways to Save HOURS of Social Media Time

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Who doesn’t struggle with having enough time when it comes to managing their business and social media presences, right? IFTTT is an easy-to-use automation tool that allows you to build or select ‘recipes’ for your social media tasks that will save your hours of social media time! Short for ‘If This Then That’, this free […]

5 Ways to Increase the Lifespan of Your Tweets

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We often talk about extending the reach of your tweets, but did you know it’s possible to increase their actual lifespan as well? While we don’t know the exact lifespan of the average tweet, we do know that most die out within 48 hours. And in many cases, the lifespan will be much, much shorter. […]

Brand Awareness Campaigns: What Are They, and How Do They Benefit Brands?

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What does brand awareness mean to you? If you are a small business owner, this may not be a concept you have given much thought to. When you are busy developing your products, carrying out services or just doing the mundane daily tasks associated with running a business, thinking strategically about how to increase your […]