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30 Tips to Improve Your Social Media Marketing

January 18, 2021 by Kim Garst 86 Comments

social media

Social media marketing requires daily effort and involvement. This means it’s definitely not a “set it and forget it” endeavor! The social media landscape is constantly changing, and what worked a year ago may not work today. That’s why it’s so important to always be testing and trying new
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Filed Under: Marketing, Social Media

7 Deadly Sins of Email Marketing

December 28, 2020 by Kim Garst 59 Comments

Email marketing can bring HUGE results for your small business! It lets you reach right into your customers’ and prospects’ inboxes to connect with them, and to keep your business top of mind.   UPDATED: December 28, 2020 However, if you’re making certain deadly email marketing
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Filed Under: List Building, Marketing

How to Write a Rockin’ Sales Message to Increase Your Conversions

July 20, 2020 by Kim Garst 52 Comments

Killer_Sales_Message

Every business makes use of sales messages. Anytime you use copy—written, audio or video—to move a prospect toward a sale, you’re using a sales message. It’s the secret to effective landing pages, promotional emails and social media posts, so its importance can’t be overstated. Once you’ve
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Filed Under: Marketing

10 Things Marketers Need To Know About TikTok

June 22, 2020 by Kim Garst 136 Comments

Are you wondering how to use TikTok for your business? Or maybe whether or not you even should be using TikTok for your business? In this post, I’m going to cover everything you need to know about TikTok from a marketing perspective…including: Should businesses use TikTok if they’re
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Filed Under: Marketing, Social Media

Marketing Strategies to Attract More Members into Your Membership Program

September 30, 2019 by Kim Garst 10 Comments

Membership Program Marketing Strategies

You’ve built your membership program, created your content, and are ready for members to start knocking down your doors. But instead…crickets. This is SO discouraging, and is leading you to ask questions like how: Do I get my target audience to sit up and take notice of my site? Can I
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Filed Under: Marketing, Membership Program, Passive Income

What Does Clickbait Mean Anywho and How To Get Around It

July 2, 2018 by Kim Garst 2 Comments

What Does Clickbait Mean Anywho and How To Get Around It

“Clickbait” has become a real buzzword lately. Generally speaking, it doesn’t have a positive connotation. We tend to associate the phrase with spammy websites that are looking to get traffic – at any cost. Whether you’re a business owner, marketer or blogger, it’s important to understand what
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Filed Under: Blogging, Business Building, Business Marketing, Content Marketing, Marketing, Small Business, Social Media

21 Marketing Activities You Can Do In 1 Hour or Less

May 14, 2018 by Kim Garst 6 Comments

21 Marketing Activities You Can Do In 1 Hour or Less

If you’re like most business owners, you probably feel like marketing your business is a never-ending task. Just when you think you’re all caught up, you think of two or three other things you have to do.  Am I right or am I right? One way to get a handle on your marketing is to set aside
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Filed Under: Business, Business Building, Business Marketing, Marketing, Social Media

21 Ways to Keep Blog Readers Coming Back for More

May 30, 2017 by Kim Garst 16 Comments

21 Ways to Keep Blog Readers Coming Back for More

Your blog readers visit once, and then vanish for all of eternity. Sound familiar? Getting a steady stream of visitors to your blog can be a challenge. This means that once you get a visitor, you want to do everything possible to keep them on your site and then entice them to come back for
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Filed Under: Blogging, Marketing

The #1 Marketing Lesson To Be Learned From The Presidential 2016 Election

November 25, 2016 by Kim Garst 1 Comment

The #1 Marketing Lesson To Be Learned From The Presidential 2016 Election

I think most of us are pretty happy that the election is behind us. In the weeks leading up to it, many of us wished we could just skip past the fighting and smear campaigns and put it all behind us. But before you stop reading, let me assure you this is NOT a political post!! Remember…this is a
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Filed Under: Business Marketing, Marketing, Social Media

10 Ways to Use Snapchat to Market Your Business

April 21, 2016 by Kim Garst 6 Comments

Is your business using social media to target prospects and turn them into customers? I am not normally one to shout but IT SHOULD BE! Most businesses at least have some presence on Facebook, Instagram, Twitter and Pinterest. However, beyond the obvious choices, what else is there that you
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Filed Under: Apps, Marketing, Mobile, Mobile Marketing, Social Media

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